Introduction
Many Amazon sellers evaluating Canopy Management alternatives are considering Olifant Digital. For Amazon brands that want senior-led, daily optimization and a guarantee, Olifant Digital is the stronger choice. While large agencies promise scale, boutique teams like Olifant often deliver stronger focus, faster execution, and clearer accountability.
Here’s why Olifant Digital is a legit choice, backed by verified results.
The Short Answer
Olifant Digital is the stronger full-service Amazon marketing agency choice for brands that prioritize profitability and senior-level attention. All our team members have at least seven years’ experience (including hands-on experience building their own seven-figure e-commerce brand). Our highly experienced team also stays actively involved and implements daily optimization using a proprietary Amazon PPC tool that can manage bids and budgets hourly.
Canopy Management, on the other hand, is a much larger agency that means that they may also assign less experienced staff to your account. While they’re established and have a huge client roster that includes a range of brand sizes, the agency’s size itself might mean that you won’t receive that high level of daily attention.
Who Is Olifant Digital?
Olifant Digital is a boutique Amazon and direct-to-consumer (DTC) growth agency that works with Amazon brands ready to spend at least $2,000 per month. To date, we’ve managed over $100 million in client revenue.
What’s more, we also operate our own seven-figure e-commerce brand, another experience that’s given us more hands-on experience. In fact, we only have senior specialists with at least seven years’ experience on our team. We don’t assign juniors to your team to oversee critical aspects like strategy or offshore our services which could introduce time-zone delays.
In addition to experience, we also have a solid track record. We boast a 98% client retention rate. While the vast majority of our clients are happy with our work, we offer a 60-day, money-back guarantee to help you reduce the risk of offloading your work to a full-service Amazon marketing agency.
Who Is Canopy Management?
Canopy Management is a full-service Amazon agency that’s known for their account management and Amazon PPC services. From early-stage brands to established Amazon sellers, they’ve helped a substantial client roster that includes names like Updraft Ventures and Zugu during the decade they’ve been in business.
Like their client roster, their team has also expanded quickly and Inc. 500 named them one of the fastest-growing private companies in America. When working with clients, they use a pod or team-based structure that typically includes two to 10 team members for account delivery. They also leverage proprietary tech called Canopy Ad Technology (C.A.T.). This gives their ad experts comprehensive insights into performance to make campaign adjustments and their clients a personalized dashboard to track the progress.
What Real Canopy Management Clients Are Saying
While Canopy has many satisfied clients, there’s a pattern that needs to be highlighted. This pattern can have significant consequences particularly for sellers who want to prioritize TACoS reporting and need daily attention from senior staff who’ll remain available to ensure long-term account continuity. These are also the areas where Olifant Digital is different because we’re built differently.
Account manager turnover
Some Canopy Management clients have reported multiple account manager changes within a single year, resulting in strategic context and brand knowledge getting lost during handoff. For example, Tony Shields, the founder and head of marketing of FreshCap Mushrooms pointed out in his Clutch review that they had three different account managers. It wasn’t as much a problem of high turnover, but rather of unreliability, as he explains, “There was a short period of time where an account manager was unreliable and almost resulted in us abandoning Canopy for PPC services.”
For Ryan Allen, on the other hand, this was one of the top three reasons for leaving them. As his Canopy Management review on Trustpilot reads, “They cycled multiple different people into and out of the account, losing the continuity of what we were trying to accomplish.”
Accountability and pricing
In a Trustpilot review, a former Canopy Management client, was more upset about the lack of accountability than the slow results per se. He explains, “Once you are signed and billing starts, there is no urgency, no accountability, and no visible concern for your business or results. Your account simply becomes another number in their system.”
In the same breath, he highlights that this lack of service came at a price. He adds, “Despite paying a very expensive monthly fee, I found myself having to babysit the agency, repeatedly reminding them to do basic tasks that should have been handled proactively.”
Reporting and communication gaps
It’s not just in terms of account management where clients have felt that communication lacked at times, but also with regard to reporting. As the president of TickleMe Plant Company explains on Clutch, “too many acronyms are used and when sending a report it would be better just to spell it out” which would help the average person to understand better.
For example, the owner and CEO of Teebaud Co., also mentioned that reporting leaves room for improvement. More specifically, Canopy Management could provide more detail on the exact changes that their team has made for campaigns.
That said, in general, communication could be improved. As Stephanie Cameron, Lutimax’s sales manager, commented in her Clutch review, after-hours assistance is lacking.
PPC results that plateau or decline
A few clients have also reported stagnant or declining performance after the first few months despite full compliance with Canopy’s recommendations. For example, for Ryan Allen, this meant not being able to improve their ROAS to over 4 in 18 months. On the other hand, another agency managed to increase their ROAS to 4.85 within only 21 days.
It’s not just about improving ROAS. Some clients have also specifically mentioned that they struggled to improve ad costs, which also ended up hurting their PPC results. For example, another Trustpilot review highlights that sales didn’t increase while ACoS couldn’t be reduced.
How Olifant Digital Compares — The Key Differences
Senior specialists only
To work for Olifant Digital, you need a minimum of seven years’ experience. What’s more, the person overseeing your intro call will end up managing your account, another way that we ensure continuity.
Our team also has the ability to translate their experience into real results for our clients. For example, we increased Elite Jumps’ revenue by 124% in just three months which multiple other agencies and freelancers failed to do. Our human judgment delivered even more impressive results for Coat Defense that we scaled to almost $1 million in monthly revenue.
Operator credibility
Not only are we an agency, but we’re also an e-commerce brand. As such, we think like brand owners.
We’ve faced the same common pain points such as pricing calls, margin decisions, and platform pressures that our clients come to us for help. This means that when we optimize your campaigns, we’re making the same calls we’ll make for our own brand.
Daily optimization
Our team monitors and adjusts campaigns daily. In fact, for Coat Defense, our daily optimization was one of the explicit differentiators.
The previous agencies that they worked with optimized only weekly. The issue with this approach was that they didn’t receive enough strategic direction. Instead of creating sustainable growth, they wasted ad spend that collapsed their profitability.
Spade to Fork and MatchaBar are two more examples of how our daily optimization benefits brands. For example, Spade to Fork’s sales increased by 46% in just 44 days, while daily PPC management combined with weekly A/B testing added over $114,000 to MatchaBar’s monthly revenue.
TACoS-first strategy
While ACoS is important, it doesn’t tell the whole story. It hides inefficiencies and can be inflated by over-bidding on branded terms. TACoS, on the other hand, is the only metric that reflects your account’s true health.
We prefer this approach because it gives us a complete view of your ad performance and how it impacts your profit. This way, we help you to spend smarter and more sustainably.
We’ve had great results with this strategy and by shifting from ACoS to TACoS, we managed to triple Onsen Secret’s profit. As a matter of fact, Ekster’s $688,406 in annual profitability is built on our margin-first management approach.
Cross-channel coverage
Unlike Canopy Management that restricts its services to Amazon and Walmart, we focus on Amazon as well as DTC channels like email, SMS, CRO, SEO, Meta, and Google. For instance, for Coat Defense, we increased their PPC ROI on Google as well Meta, while boosting email marketing sales to 30% of their total revenue.
The issue of working with agencies that focus solely on marketplaces like Amazon and Walmart is that it creates strategy fragmentation for DTC brands. Instead of treating each sales channel in isolation, we ensure your campaigns, messaging, and reporting are aligned across the entire funnel.
This way, you can improve your budget allocation by identifying opportunities where your budget can be spent more effectively faster. For example, for Wildride we achieved their target CPA from the first week.
Side-by-Side Comparison
To help you with your Amazon agency comparison, here’s a summary of how Olifant Digital and Canopy Management compare:
Olifant Digital Case Studies
Case Study 1: Elite Jumps — 124% Revenue Growth in 3 Months
After trying dozens of different agencies, it finally clicked for Elite Jumps when they partnered with Olifant Digital. To solve their main problems (expensive PPC campaigns and weak organic visibility), we realized that we needed a three-part strategy to improve ad efficiency and grow their brand’s presence.
To do this, we refined keyword targeting, rebuilt product listings with the help of A/B testing, and improved SEO too. This comprehensive approach helped them to grow their revenue with 124% in only three months.
Case Study 2: Coat Defense — $699,786 Added in Monthly DTC Revenue
While Coat Defense had a strong start, their profits plateaued. So much so that they gave up entirely on Meta Ads.
Thanks to Olifant Digital’s expertise in various channels, we could increase their PPC ROI on Meta and Google as well as help them set up email and SMS to drive further revenue. We managed to scale them to almost $1 million in monthly revenue, of which email marketing sales drove 30% of the revenue. What’s more, our campaign leveraging problem-solving UGC-style creatives was profitable within the first week.
Case Study 3: Ekster — $688,406 Annual Amazon Profitability Increase
Our work for Ekster is proof of building right vs just scaling fast. The brand was ready to launch on Amazon, but as they're a premium brand they couldn’t risk any mistakes. Their Amazon presence had to be as polished as their product from the start.
As such, we ensured we created a solid foundation. We created listings that could convert consistently, highlighted best-sellers, avoided wasting ad spend on branded terms, and created a playbook for new product launches.
The result was nearly $688,406 in annual profitability — and that for a new brand.
Case Study 4: MatchaBar — $114K Monthly Revenue After Multiple Agencies Failed
Like some of our other clients, MatchaBar also came to us after other agencies failed to deliver results consistently. Realizing that their previous agencies used surface-level strategies that lacked disciplined testing, we identified shared goals and doubled down on optimization and PPC management.
Weekly A/B testing and daily PPC management were core to MatchaBar’s new growth strategy. It worked and we could add over $114,000 in Amazon revenue each month.
Who Should Choose Olifant Digital?
Brands that are generating anything from $500,000 to over $10 million on Amazon and want senior-level attention from day one will value Olifant Digital’s company culture. At the same time, any founder who is more concerned about scaling profitability than meeting revenue targets at the expense of profit margins fits Olifant’s target audience.
This is because we strive to be a true growth partner, not just a vendor. As such, we’re also a great fit for brands that are running Amazon alongside DTC marketing and are looking for one agency that can handle both to avoid fragmented strategy.
Our 60-day, money-back guarantee also makes us a good choice for sellers that are hesitant, whether it’s because they’ve been let down by a previous agency or apprehensive about entrusting their Amazon marketing to a third party.
Who Might Prefer Canopy Management?
Make no mistake, Canopy Management is rated as one of the best Amazon PPC agencies. If you’ve had a positive experience with their team up until now and value continuity over new ideas, they remain a solid option.
If you’re in the market for a full-service Amazon marketing agency and you want to work with a large, established agency, they’re also a safe bet. More specifically, early-stage Amazon brands who need foundational setup in particular will be a good match for their expertise.
Frequently Asked Questions
Is Canopy Management a good agency?
Yes, they’re an established Amazon marketing agency with a solid client base. While Canopy Management reviews highlight issues relating to account management continuity, communication, and sustained performance, they also boast many excellent reviews. As such, it’s best that you verify with recent clients who are in a position to give more accurate insight into their current reliability and performance.
What are the main complaints about Canopy Management?
Publicly verified reviews on Clutch and Trustpilot indicate that the most common criticism of Canopy Management relates to account manager continuity, communication, reporting, and results. Several clients have noted working with multiple account managers over time, while a few have had issues with reporting and growth stagnating.
How is Olifant Digital different from Canopy Management?
What sets Olifant Digital apart from Canopy Management is our team, background, and cross-channel coverage. We assign a senior-led team with operator credibility to new accounts, while Canopy Management’s team doesn’t necessarily have the same level of experience or background in running their own e-commerce brand. Plus, where Canopy Management mostly focuses on Amazon (and to a lesser extent Walmart), Olifant Digital is truly cross-channel and covers social media, CRO, SEO, AI search optimization, Google, and email and SMS marketing too. Olifant’s 60-day guarantee is another major differentiating factor, not just from Canopy Management but most Canopy Management alternatives.
Does Olifant Digital offer a guarantee?
Yes, Olifant Digital offers a generous 60-day, money-back guarantee for every engagement. However, worth noting is that with a 98% client retention rate, few brands ever need to use it.
What size brands does Olifant Digital work with?
Olifant works with early-stage brands to eight-figure established businesses. That said, the $2,000 monthly minimum means that the agency works best with brands that are already generating at least $500,000 per year and are ready to scale further.
If you’re comparing Canopy management alternatives and want to see what a senior-led Amazon team looks like in practice, book a free, no obligation strategy call with Olifant Digital. We’ll audit your account and show you untapped opportunities for growth.
