Top 8 best Amazon account audit services in 2026
1. Olifant Digital — best overall for in-depth account audits for established brands
Free Audit | 60-Day Money-Back Guarantee | 98% Client Retention | Senior-Only Team
Most agencies use the free audit to get a foot in the door. A report arrives, it says something vague about your ACoS trending high and your listings having room for improvement, and then the pitch begins. You leave the call knowing roughly what you already knew going in.
Olifant Digital does not do it that way. The free audit runs exactly like the work done on paying clients, because it is the same work.
ASIN-level findings with actual figures attached. TACoS tracked across the full catalog so you can see what ad spend is really doing to total revenue, not just the part Amazon attributes to clicks. Conversion rates measured against what the category is actually averaging, with the gap translated into what it is costing you. Backend keyword fields checked one by one. Nothing is held back just because you have not signed anything yet.
Beauty by Earth came in as an 8-figure clean beauty brand with over 100 ASINs and a founder managing PPC without any real structure underneath it. The audit found the gaps. Campaigns were rebuilt by ASIN, match type, and targeting strategy, and for the first time the team had full TACoS visibility across every product in the catalog. Revenue grew 27% in 30 days and five new products launched off the back of that foundation.
"Olifant Digital is the best agency I have ever worked with." — Prudence Millsap, Co-Founder at Beauty by Earth
Balanced Tiger is the other side of the same story. Previous agencies had been running broad, competitive keywords that looked busy but had never actually converted. The audit found exactly where the money was going, cut what was not working, and rebuilt campaigns using the 1-1-1-1 structure. Revenue grew 171% and ACoS came down 50% in two months.
"Extremely effective. Excellent communication and project management to implement widespread changes over a short period." — Adriano Bordoli, CEO at Balanced Tiger
What They're Known For
● ASIN-level PPC findings with actual spend figures, not account-level summaries that smooth over where the real problems are sitting
● TACoS tracked across the full catalog so the relationship between ad spend and total revenue is visible, not estimated
● Conversion rates benchmarked against the category average with the gap quantified in revenue terms, not just noted as an observation
Best For: Brands that want to know exactly what is wrong with their account before deciding what to do about it.
Pricing: Free as part of onboarding. No juniors, no templates.
Limitation: Olifant caps intake to protect the senior-only model, so if timing is tight, it is worth reaching out sooner rather than later.
Get your free Amazon account audit with Olifant Digital
2. Sitruna - best for ex-Amazon operational depth on Seller Central
Brands that keep hitting the same wall with Seller Support, suppressed listings, or catalog errors need an audit team that has sat on the other side of the platform. Sitruna is built around exactly that: a majority ex-Amazonian team, including operations specialists who came directly from Amazon Seller Support.
Their audit process runs through a proprietary Profitability Dashboard that surfaces net-profit visibility Seller Central does not show natively, which changes what an audit actually catches versus a standard review of ad metrics alone.
What They're Known For
• Majority ex-Amazon team including former Seller Support staff, with direct experience inside the platform
• Proprietary Profitability Dashboard surfacing net-profit data not visible in Seller Central
• No Seller Central access required to run the initial audit
Proven Results: Verified Clutch review from a pet supplements brand reports increased revenue and sales following Sitruna's Seller Central troubleshooting and PPC optimization work.
Best For: Brands dealing with recurring Seller Central operational issues (suppressed listings, catalog errors, account health problems) who want an audit run by people who worked inside Amazon.
Pricing: Contact for pricing.
Limitation: Sitruna's documented strength is Seller Central operational depth; their Vendor Central-specific audit experience is less publicly documented than their Seller Central work. Confirm Vendor Central scope directly if that is a requirement
3. Trivium Group — best for full account health review
Trivium Group was founded by Mina Elias and has grown into an 80-plus person team managing more than $700 million in client revenue. When the concern goes beyond PPC into listings, catalog health, and wasted spend together, Trivium's audits pull from the same integrated methodology that earned the agency Clutch's 2025 Top PPC Company and Top Amazon Advertising Company awards.
What They're Known For
• Full-account health review covering PPC, listings, and catalog health under one audit
• Inc. 5000 #170 ranking and two 2025 Clutch category wins
• 146% average year-over-year revenue growth across their managed client portfolio
Proven Results: Managed portfolio including Labrada, Neuro Gum, FitTea, HappyV, and Real Mushrooms, with 146% average YoY revenue growth across those accounts.
Best For: Brands that suspect the problems go beyond PPC and want a review from a team with a verified national track record.
Pricing: Contact for pricing.
Limitation: Case studies are reported as portfolio-level averages rather than fully broken-out individual client results. Ask for the specific breakdown for your category before signing.
4. Elev8 Brands — best for budget-accessible audits
If a full agency engagement is not yet in the budget but a real look inside the account still is, Elev8 Brands is a practical option at this price point. The agency was built by former Amazon sellers who understand Seller Central from the operator side, and their audit sits inside an integrated PPC, SEO, listings, and A+ content strategy rather than being sold as a standalone product.
A verified Trustpilot review from a CPG client reports sales growing 7x in 12 months after onboarding.
What They're Known For
• Audit delivered as part of an integrated PPC, SEO, listings, and A+ content strategy
• Founder-led team built by former Amazon sellers
• Verified client results: 7x sales growth in 12 months for a CPG brand
Proven Results: Verified Trustpilot review: 7x sales growth in 12 months, from low 5-figures to low 6-figures, for a CPG client.
Best For: Brands who need a real audit at an accessible price point before deciding what comes next.
Pricing: Contact for pricing.
Limitation: Elev8's selective roster model means availability may be limited, and verified case studies are currently limited in number. Ask for category-specific references before signing.
5. Nuanced Media — best for consumer brand account audits
Nuanced Media's audit approach reflects their broader philosophy: transparency first, no vanity metrics, and a clear answer to what is driving performance and what is not. For consumer brands where the full customer journey matters, their audit maps both paid and organic performance against that journey rather than reviewing each in isolation.
What They're Known For:
● TACoS-tracked audit with profitability at every funnel stage, not just ad-level ACoS
● Full-funnel analytics surfaced during the audit so findings are grounded in actual buyer behaviour
● Named clients including Dollar Shave Club and True Citrus in top-10 category positions
Proven Results: No verified named client results available.
Best For: Consumer and lifestyle brands that want an audit built around profitability and full-funnel visibility, not just campaign performance.
Pricing: Contact for pricing.
Limitation: Specific audit deliverables and turnaround are not publicly available. Verify scope directly before engaging.
6. Amazon Brand Doctor — best for brand registry and compliance audits
Some account problems are not PPC problems or listing problems. They are Brand Registry problems. Unauthorised sellers altering your listings, compliance gaps blocking A+ content, IP enforcement tools left unused. Amazon Brand Doctor specialises in this layer of the account and audits it specifically.
What They're Known For:
● Brand Registry audit covering IP protection setup, Transparency enrollment, and enforcement workflow gaps
● Compliance review identifying listing suppression issues, counterfeit exposure, and unauthorised seller activity
● Focused scope on brand protection rather than broad account management
Proven Results: Specific named client results are not publicly available. Verify directly before engaging.
Best For: Brands actively losing Buy Box or listing control to unauthorised sellers and counterfeit activity.
Pricing: Contact for pricing.
Limitation: Scope is narrow by design. If PPC or listing CVR are your primary audit needs, this is not the right starting point.
7. Marketplace valet — best for FBA operational audits
Marketplace Valet starts every engagement with what they call "found money." Amazon loses inventory, overcharges on FBA fees, and fails to process returns correctly. Their reimbursement audit covers 18 months of data and routinely recovers between $10,000 and $50,000 for mid-seven-figure brands. That is before a single PPC bid is touched.
What They're Known For:
● FBA reimbursement audit covering lost inventory, damaged items, inbound discrepancies, and overcharged fees
● 3P360 client dashboard giving full visibility over inventory health, ad performance, and fulfillment compliance in one place
● Operational audit extended to supply chain and FBA prep compliance, reducing downstream account health issues
Proven Results: Specific named client revenue metrics are not publicly available. Contact for case studies.
Best For: Mid-seven-figure FBA brands losing margin to operational inefficiency rather than advertising underperformance.
Pricing: Contact for pricing.
Limitation: Primary strength is operational and FBA. PPC and listing CVR audit depth should be verified directly before engaging.
8. Emplicit — best for data-driven audit reporting
Emplicit prices by time, not by project. That single structural choice changes everything about how they approach an audit. There is no incentive to deliver quickly and move on. Their model rewards finding the actual problem, not the visible one. On average, their clients recover between $120,000 and $240,000 in missed revenue after an engagement, and the audit is where that process starts.
What They're Known For:
● Attribution analysis connecting ad spend, organic performance, and profitability at the account level
● TACoS and CVR both tracked and benchmarked, with findings structured around revenue impact not just metric performance
● Time-based pricing with no incentive to rush findings or skip the iteration phase
Proven Results: Paleovalley: 50% year-over-year revenue growth to eight figures.
Best For: Established brands with meaningful Amazon revenue that want audit findings structured by revenue impact and backed by full attribution analysis.
Pricing: Time-based retainer. Contact for details.
Limitation: Built for brands already generating significant Amazon revenue. Early-stage sellers may find the model less suited to their current scale.
Free vs paid Amazon audits: What is the actual difference?
Honestly, the price has very little to do with it.
That might sound like a strange thing to say in a section literally titled free vs paid, but it is the truth.
The most important thing about an audit is not what it costs. It is what comes out of it. And that distinction gets lost the moment someone slaps the word "free" on something and calls it a diagnostic.
Most free audits follow the same pattern. A branded PDF arrives, tells you your ACoS is above benchmark and your listings have room for improvement.
There might even be a traffic light somewhere. Green, amber, red. Very official looking. And then comes the slide that explains which services the agency offers and why now is a great time to get started.
You close the PDF knowing roughly what you already knew before you opened it. (Sounds familiar?)
A real audit tells you things you did not know. This includes which specific keywords are burning through your budget without a single conversion. Also, which ASINs are suppressed and what is causing that to happen. These things matter and this is what a real audit will show you.
Olifant Digital's free audit works exactly that way. Same depth, same ASIN-level findings as the work done on paying clients, because it is genuinely the same process.
So before you request one from anyone on this list, ask to see an example output first. What comes back, and how quickly it comes back, will tell you more about that agency than anything else on their website.
How to choose the right Amazon account audit service
1. Ask what the audit specifically covers and what you receive
This sounds obvious until you actually ask it and get a vague answer back. "We review your full Amazon account" means nothing without specifics.
What you want to hear is PPC campaign structure by ad type, TACoS trend over a defined period, listing CVR benchmarked against category, and suppressed ASINs identified individually. Just as importantly, ask what the deliverable actually looks like.
2. Find out whether findings are prioritised by revenue impact
Getting a list of thirty things that could be improved sounds helpful until you are staring at it wondering where to begin. The agencies doing this properly do not just hand you observations, they tell you which ones are costing you the most and which to fix first.
Without that order, most brands end up working through the easiest items rather than the most valuable ones, which is a very efficient way of making very little actual progress.
3. Check if they audit at ASIN level and not just account level
Account level metrics are summaries, and summaries hide things. A TACoS reading of 15% across the account can look perfectly manageable while one ASIN is sitting at 40% and quietly pulling everything down around it.
If the agency cannot tell you how findings break down by ASIN rather than at campaign or account level, what you are getting is a dashboard overview with a professional cover page on it.
4. Confirm they report on TACoS and not only ACoS
ACoS will tell you how efficiently your ads are converting clicks into sales and while that sounds useful, it isn't when you realise that it only measures the revenue your ads directly touch. TACoS, on the other hand, measures what your total ad spend is doing to your overall revenue, and this also includes organic sales.
5. Ask whether the audit comes with an action plan or just a report
The report should always include what's next in terms of what needs fixing, in what order, and what each fix is realistically expected to produce. So if they can't produce an action plan, then what's the point?
Red flags to watch for when requesting an Amazon account audit
● The audit is delivered verbally on a call with no written document provided
● Findings are presented at account level only with no ASIN-specific data anywhere in the report
● No TACoS data included, only ACoS
● Recommendations are generic rather than specific ("improve your listings" instead of "ASIN B00XXXXX has 8.4% CVR vs 14.2% category benchmark, main image and A+ content are the primary gap")
● The agency cannot explain which data sources they pulled from or how the findings were calculated
● No CVR benchmarking against category averages, just a general observation that conversion could be better
● Every finding in the report happens to lead to a service the agency sells
● No priority order in the findings, just a flat list of observations with no indication of what to fix first
● The audit is completed within 24 hours for a complex multi-ASIN account
● No example output available before you commit to the process
Which type of Amazon account audit is right for you?
Best for brands with complex, high-SKU accounts
If you are managing a catalog of 50 or more ASINs and things have gotten structurally messy over time, Olifant Digital is the right starting point.
The Beauty by Earth case study exists precisely for this situation. Over 100 ASINs, no clear campaign structure, a founder managing PPC without the visibility needed to make good decisions.
The audit found the specific problems, built a clear rebuild plan around them, and delivered measurable results within 30 days.
Best for brands with rising ACoS and flat revenue
This is the situation where the numbers are technically moving but nothing feels like it is actually working.
Olifant Digital or Emplicit are both strong here for different reasons. Olifant Digital identifies the exact keywords and ASINs driving the waste and rebuilds from there, as the Balanced Tiger case study shows clearly.
Emplicit approaches it through attribution analysis, connecting ad spend to organic performance to total profitability. Two different routes to the same destination.
Best for brands with catalog and listing issues
Elev8 Brands is the most practical option here. Their audit covers listings, A+ content, and PPC together in one integrated pass, and the price point makes it accessible for brands that are not yet ready for a full agency engagement.
For brands that want listing work connected to broader account performance, Olifant Digital handles keyword research, listing copy, backend indexing, and flat file management as part of full account management rather than as a one-off fix.
Best for brands evaluating a new agency
Start with Olifant Digital's free audit before committing to anyone. The findings give you a clear baseline of what is actually wrong with your account, which makes every subsequent agency conversation more specific and a lot harder to sidestep with broad promises.
It is genuinely free, not a free consultation with a pitch at the end, and that distinction matters more than it probably should in this industry.
Final thoughts
An audit is only valuable if it surfaces problems specific enough to act on. Not a high-level health check with traffic lights and broad observations, but an ASIN-level diagnosis with findings ranked by revenue impact and a clear plan for what to fix first.
Most of the audits being offered in the market right now are not that. They are sales tools with the word "audit" on the cover.
Olifant Digital's free audit is the exception. Same methodology, same diagnostic depth, same output as a paid client engagement. If your account has structural problems you have not been able to locate, this is where to start.
Get your free Amazon account audit with Olifant Digital
Frequently asked questions
What does an Amazon account audit actually include?
A proper audit covers PPC campaign structure, TACoS and ACoS trends, listing conversion rates benchmarked against category averages, suppressed and stranded listings, backend keyword indexing, catalog health, and account health metrics. If it does not go that deep, it is a summary, not an audit.
How is an account audit different from a PPC audit?
A PPC audit looks specifically at your advertising campaigns, bid structure, keyword targeting, and ad spend efficiency. An account audit is broader. It looks at everything that affects performance, including listings, catalog structure, Brand Registry, inventory health, and organic rankings alongside the advertising layer.
How long does an Amazon account audit take?
For a straightforward account, a thorough audit typically takes a few days. For complex accounts with large catalogs, expect longer. Any agency completing a detailed audit on a 100-plus ASIN account within 24 hours is not going deep enough.
What happens after an audit? Do I need to hire the agency that did it?
No. The findings belong to you and you are under no obligation to work with the agency that produced them. A good audit gives you enough information to act on independently or take to any agency you choose.
How do I know if an audit finding is worth acting on?
If the finding comes with a specific figure attached, a keyword, an ASIN, a revenue gap, a conversion rate, it is worth taking seriously. If it is a general observation without data behind it, treat it accordingly.
How often should an Amazon account be audited?
At minimum once a year, but realistically every six months for accounts that are actively scaling. Amazon changes frequently and what was working structurally six months ago may not be the most efficient setup today.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.
