Creative Marketing Specialist

Are you interested in working from home in a positive environment with a scalable salary based on your performance? Then keep reading.

We are looking for an experienced creative marketing specialist to join our team. Your main responsibility will be to build a creative strategy for each e-commerce brand we are working with. This strategy should be used to produce performing ads which increase client’s revenue, ad spend and return on ad spend.

‍What you’ll do:‍

‍Research‍

• Staying up to date with advertising trends, techniques and best practices.
• Continuously analyzing direct and indirect competitor ads to identify opportunities for our advertising campaigns/ad creatives.
• Researching the demographics, interests, pain points, and behaviours of our client's target audience.

‍Ideation‍

• Generating unique and effective new advertising concepts.
• Using direct response copywriting techniques to produce ad angles.
• Ability to recognize successful ad creatives and implement a strategy to systematically experiment with new variations of them.
• Understand and use different ad formats where appropriate (static, video, carousel, stories, etc).
• Storyboarding ad concepts and presenting them to our Growth Strategists and Post Production Team in a document or on a call.

‍Creation‍

• To work closely with Growth Strategists to ensure that the upcoming client targets are in line with the upcoming advertising plans.
• Bringing concepts to life by turning the Idea Backlog into an Ad Plan on our task management software Asana.
• Project managing the execution of new ad creatives weekly.
• Briefing our Content Creators to produce Creative Raw Assets and providing feedback to them in order to improve future briefs or reshoot if the assets were clearly below standard and did not hit the brief.
• Briefing our Post Production Team to turn Creative Raw Assets into Final Ad Creatives in video and image format that are ready for launch in our ad campaigns. Reviewing Ad Creatives to ensure they meet Brand Guidelines, Wording Guidelines and meet the standard of what you were expecting from the brief.
• To ensure there is sufficient capacity and resource available within the team to execute the Ad Plan every week.

Analysis

• Using performance metrics from the advertising platforms alongside input from our Growth Strategists to understand what concepts are working and what we should test next.
• Complete the Creative Report that we present every week to our clients.

Process / Systems Improvements‍

• Process improvement - Always look for ways to improve and build a world-class performance marketing team

Output KPIs‍

• Revenue
• Ad Spend
• Marketing Efficiency Ratio / ROAS
• Client Retention Rate

Input KPIs‍

• Creative Success Rate
• Number of ads launched
• Number of net new raw assets

Service Level Agreements‍

• 1-Hour response time in Slack to client queries in working hours (excluding weekends)

What we are looking for:‍

• Some great soft skills - fun, likable, and detail-oriented.
• You have at least 2 years of actual marketing experience in digital companies.
• You are deeply interested in marketing and you are looking for a long-term job & career.
• You are curious and hungry to learn and improve yourself.
• Being able to communicate with clients in English.
• You're not afraid to criticize and receive criticism. We appreciate honesty from all sides.
• You're comfortable working autonomously.
• Coachable, with an understanding that mentorship is an integral key to success.
• Skilled in Asana or equivalent project management software.
• Understanding of the creative development process and proven success in working with creative teams
• Proven ability to persuade clients by creating compelling strategies and delivering value.
• Proficiency in copywriting for short and long-form direct response
• Ability to clearly articulate creative concepts through written, verbal and visual communication
• An interest in creative within the advertising industry
• A deep understanding of consumer psychology
• An ability to understand the mindset of different customer avatars
• Strong ability to manage time, budget and resources efficiently
• Can handle multiple projects and clients simultaneously

What’s in it for you?‍

• 20 days paid off time (not including holidays).
• Remote first business.
• Scalable salary based on your performance.
• Insurance, Health insurance

About Us

Olifant Digital is a performance marketing agency that works exclusively with e-commerce brands. Unlike other agencies, we guarantee results, have happy clients, and work in a positive environment. Working in our company feels like you are working with your friends. We have a positive & collaborative atmosphere where creativity thrives. Our processes are minimal, systems simple, and communication casual. As a remote company, we hire talented people and offer above-market salaries.‍

Company culture:

• Customer Obsession — Always do what is best for the customer, even if it takes more time or it's not scalable. Always put yourself in the shoes of the customer and do the ABSOLUTE best to deliver EXCEPTIONAL results.
  
  
• Ownership — Think long term and don’t sacrifice long-term value for short-term results. Act on behalf of the entire company. Everyone in our team takes full responsibility of the outcomes, so we can take pride in the results.
  
  
• Exceptional Communication — We are super proactive with fast and transparent communication. Speed is king.
  
  
• Hire and Develop The Best Team — We always strive to find the best people for every position in our company. By working with exceptional talent, we are able to deliver outstanding results.
  
  
• Independence — After speaking about shared values, here’s one that breaks away: Independence. We encourage independent thought and original thinking. Since day one, we’ve always done things our way. We don’t look to the industry or competitors for the way forward.
  
  
• Unmatched Excellence — Our team has relentlessly high standards. We continually raise the bar and drive our team to deliver the highest-quality services possible for our clients.

We're looking for an amazing positive person with experience to be a part of our growing team and work with us for years ahead.
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The stars don’t align like this very often — join us!