Build the creative strategy for each brand: research the audience, find the angles and turn them into ads that sell.

We are looking for an experienced Creative Marketing Specialist to build the creative strategy for every ecommerce brand we work with.

Your strategy turns into ads that grow our clients' revenue, ad spend and return on ad spend.

What you will do

Research

• Stay up to date with advertising trends, techniques and best practices.
• Study direct and indirect competitor ads to find opportunities for our campaigns.
• Research the demographics, interests, pain points and behaviour of each client's audience.

Ideas

• Come up with new ad concepts that work.
• Use direct response copywriting to create strong ad angles.
• Spot winning ads and test new variations of them in a structured way.
• Pick the right format for each idea: static, video, carousel, stories and more.
• Storyboard your concepts and present them to our growth strategists and post production team.

Creation

• Work closely with the growth strategists, so the ad plan supports each client's targets.
• Turn the idea backlog into a weekly ad plan in Asana and manage how it gets done.
• Brief our content creators, give feedback on raw assets and ask for reshoots when needed.
• Brief our post production team and check final ads against the brand and wording guidelines.
• Make sure the team has the capacity to deliver the ad plan every week.

Analysis

• Use platform data and input from the growth strategists to see which concepts work and what to test next.
• Complete the weekly creative report we present to our clients.
• Always look for ways to improve how we work.

How we measure success

• Results: revenue, ad spend, MER and ROAS, and client retention.
• Activity: creative success rate, ads launched and new raw assets.
• A 1 hour response time to client questions in Slack during working hours.

What we are looking for

• 2+ years of hands-on marketing experience in digital companies.
• Strong direct response copywriting, for short and long form.
• A deep understanding of consumer psychology and different customer avatars.
• You explain creative concepts clearly, in writing, on calls and visually.
• Experience working with creative teams and a clear view of the creative process.
• Clear English with clients, and you win them over with strong strategies.
• You manage your time, budget and several clients at once. Asana or a similar tool is a plus.
• Curious, coachable, hungry to learn and open to honest feedback both ways.
• Fun, likable, detail oriented and comfortable working on your own.

What you get

• Fully remote, work from anywhere
• 20 days paid time off, plus public holidays
• A salary that grows with your results
• Insurance and health insurance
• Experienced department leads who help you grow

How we work

• Customer obsession. We do what is best for the client, even when it takes more time.
• Ownership. We think long term and take full responsibility for the results.
• Fast, clear communication. We are proactive, transparent and quick. Speed matters.
• Great people. We hire and develop the best people for every role.
• Independent thinking. We do things our way and do not copy the industry.
• High standards. We keep raising the bar on the quality of our work.

About Olifant Digital

Olifant Digital is a full-service Amazon and ecommerce marketing agency for established brands. We manage $100M+ in annual client revenue, and our longest client has been with us since 2018. We are a fully remote team with simple processes, casual communication and pay above the market for your level.

We are looking for a positive, experienced person to join our growing team and work with us for years ahead.