Amazon A+ Content guide (2026): modules, Premium A+, rules and examples

Amazon A+ Content is the enhanced section of a product detail page where Brand Registered sellers and vendors add images, comparison charts, and structured copy below the bullets. It is free to publish for eligible sellers, and Amazon reports Basic A+ Content can increase sales by up to 8%. Well-implemented Premium A+ Content can increase sales by up to 20%.

Our team manages $100M+ in annual Amazon client revenue across 50+ Amazon accounts, and A+ Content is part of every listing we manage. This guide covers types, costs, eligibility, module image sizes, rules, rejection fixes, best practices, brand examples (including 2 we built) and A+ experiments.

TL;DR

Types of Amazon A+ Content

A+ content expands your product description with images and structured copy.

It allows you to add more customer-focused information to your listing and build your brand. Sellers can access, create, and manage Amazon A+ Content through Seller Central, which serves as the main hub for content management.

A+ content contains modules, known as content modules, for varied (graphic heavy) product images, detailed product information, clear, scannable copy, a “what’s in the box” section that tells customers what to expect, an option for 360-degree product views, comparison charts (for cross-selling to other brand items) and videos. These content modules include options like text modules and image modules, allowing for flexible layouts and engaging visual storytelling.

When it comes to Amazon A+ Content, there are 2 main options available to brand registered sellers: Basic A+ Content and Premium A+ Content. According to Amazon’s A+ Content design guide, Basic A+ Content allows up to 5 modules per ASIN. These modules can include images, comparison charts, and text blocks, giving you the flexibility to create engaging and informative enhanced brand content for your customers.

Premium A+ Content, sometimes referred to as A++ Content, takes things a step further. This advanced version offers a suite of interactive and multimedia features, such as videos, image carousels, and clickable hotspots, providing a more immersive shopping experience. Since May 2026, Premium A+ Content is available to Brand Registered sellers without the old eligibility thresholds. By choosing the right type of A+ Content for your needs, you can ensure your product listings are both visually appealing and highly effective at driving conversions.

Premium Amazon A+ Content

Premium A+ Content (sometimes called A++) used to be out of reach for most sellers: you needed a Brand Story on every ASIN and a minimum number of approved A+ submissions before Amazon unlocked it. In May 2026 Amazon removed those prerequisites, so Premium A+ is now available at no cost to Brand Registered sellers. Access can still vary by marketplace, so check what A+ Content Manager offers in each store you sell in.

According to Amazon’s A+ Content design guide, brands can add up to 7 modules per ASIN with Premium. Amazon’s A+ Content page lists the extra module types Premium adds, such as video, carousels, hotspots, and Q&A modules. These modules include 3-minute videos, an FAQ section, and interactive features like product carousels and hover-over images to learn more. Premium A+ Content also supports larger images, single image layouts, background images, and image headers for enhanced visual impact. Enhanced comparison charts and the comparison chart module are available, allowing for more detailed and interactive product comparisons. Other modules, such as the Premium A+ Q&A Module and additional interactive features, are included to boost customer engagement. Rich text and brand storytelling are emphasized in Premium A+ Content to create a more immersive and visually appealing experience.

What are the benefits of A+ Content?

According to Amazon, Basic A+ Content can increase sales by up to 8%, and well-implemented Premium A+ Content can increase sales by up to 20%.

In addition to higher sales conversions, it can decrease your return rate and improve your reviews because it allows you to provide detailed information about your products through copy and visuals your customers wouldn’t otherwise have before purchasing.

How much does Amazon A+ Content cost?

According to Amazon, A+ Content is free for sellers who meet eligibility requirements. That means a Professional selling account plus a Brand Representative or Reseller role on a Brand Registry-enrolled brand. Outside invite-only Premium A+ Content, the only costs are for the creative.

If you hire someone to handle your product photography, graphic design, or copywriting you will incur any and all costs for those services.

Due to this, you may not want to set up A+ content for every product.

Should you add A+ Content to your product detail page?

Developing the copy, images, videos, and graphics is going to take significant time if you’re doing it all on your own, and costs will add up from hired help if not.

So, you may not want to add A+ content to every product listing at first.

You’ll want to focus on adding it to your best-selling products or products that have unique selling points.

It’s also important to add A+ content if most of your competitor products are.

A+ content is worth trying if you have a high click-through rate but aren’t getting sales from that traffic. Your customer may need more detailed information to buy.

Who can create A+ Content?

Amazon A+ content is available only to registered brands and enrolled brands in the Amazon Brand Registry.

Once your brand is approved in Brand Registry, you can add A+ Content to the ASINs in your approved brand catalog. Brand registered products benefit from enhanced content features and tools, allowing you to showcase your brand story and improve product descriptions.

Sellers enrolled in Amazon Exclusive programs are also able to utilize A+ content.

Vendors are automatically given access to the A+ content features.

Amazon Brand Registry and A+ Content

To use Amazon A+ Content, enroll in Amazon Brand Registry first. This program is designed to give brand owners greater control over their product listings and brand representation on Amazon. Once enrolled, you gain access to exclusive features like the ability to create a brand story section and add a brand logo to your product listings, helping to reinforce your brand identity and build customer trust.

The Amazon Brand Registry not only protects your intellectual property but also empowers you to tell your brand story in a compelling way. With the brand story module, you can share your brand’s mission, values, and history, creating a deeper connection with shoppers. Adding your brand logo to your product listings further enhances brand recognition and sets your products apart from generic competitors. For brand owners serious about growing their presence on Amazon, enrolling in the brand registry is a crucial first step toward leveraging the full benefits of A+ Content.

Is A+ different for sellers and vendors?

Amazon decided to combine their former Enhanced Brand Content with A+ content so that it is available to both vendors and sellers.

As previously stated, vendors are automatically granted access to A+ content whereas sellers have to be approved for the Brand Registry first, but other than that it is mostly the same.

Both sellers and vendors can use Premium A+ modules once they are available in their account, so the build process is largely the same.

Is Amazon A+ Content indexed?

A+ Content is built to convert, not to rank. Keywords placed in A+ copy are not a reliable way to rank in Amazon search, so your important terms still belong in the title, bullets and backend search terms. Image alt text is still worth filling in, because it describes your images to Amazon and to search engines.

There is one change worth planning for in 2026: Amazon's AI shopping assistant, renamed from Rufus to Alexa for Shopping in May 2026, reads the text on your detail page to answer shopper questions. Text you enter in A+ text fields, comparison charts and tech spec modules is readable; text baked into an image is much harder for it to use. So put the facts a shopper might ask about (sizes, materials, compatibility, what's in the box) in real text fields, not only in graphics.

Limits of A+ Content on Amazon

Due to books, videos, and other media not being eligible for the Brand Registry, those items are also not able to utilize A+ content.

Another issue that can arise is that a product cannot have duplicate A+ content.

So, if there are multiple vendors or sellers for 1 ASIN, they can’t create different A+ content.

Whatever content is added first is what stays.

There are a few guidelines you need to keep in mind:

• You must follow Amazon’s content guidelines for all text and images to ensure your A+ Content is approved.
• Animated images, such as GIFs, are not supported. Only static images should be used to comply with Amazon’s requirements.
• Only 1 brand logo is allowed per A+ Content submission to maintain compliance and brand consistency.
• When creating A+ Content, you must fill out the content details section, including content name and language, to customize and optimize your product listing.
• You can only add A+ content to listings you’ve added after you’ve registered your brand. Any listings you had previously will need to be re-added or won’t be eligible.
• You can preview what your content will look like on both desktop and mobile. Check both before you submit.
• All content, including text and images, must be original. A+ content is submitted for review. If Amazon does not approve your content, something you have added is likely against one of their rules or terms of use.
• Amazon has the right to take down your A+ content for any reason, but generally, they will only do this if you violate their terms and conditions.

Creating A+ Content

The process begins on the content details page, where you enter essential information for your content listing before creating your A+ Content.

1. Go to the “Advertising” (for sellers) or “Merchandising” section (for vendors) and find the A+ content sections.
2. Select the ASIN you want to set up A+ content for.
3. Either use 1 of the 5 templates or select “Custom Template” to start building your basic enhanced content.
4. Add images, including multiple images, to create an image gallery that effectively showcases your product. You can use up to 5 modules per A+ Content piece, combining images and text for a more engaging and structured listing. Fill the text and image slots (don’t forget to set up required alt text!) up to the maximum allowed. You don’t have to use all image slots displayed. Use what you need and Amazon will reorganize the page accordingly.
5. When you are happy you can save all changes until you are ready or go ahead and submit for approval. Note: Amazon reviews A+ Content before it goes live, so check the status in A+ Content Manager.

Product listings and Amazon A+ Content

Amazon A+ Content gives your product listings room to answer buyer questions the bullets cannot. By incorporating modules such as comparison charts, product features, and the brand story, you can provide shoppers with all the details they need to make informed purchasing decisions. Enhanced product listings not only highlight your product’s unique features but also help customers understand the benefits and uses, reducing confusion and the likelihood of negative feedback.

A+ Content allows you to showcase your brand’s unique selling proposition and differentiate your products from the competition. By presenting technical specifications, key features, and comparison tables in a visually engaging format, you can increase sales and boost customer satisfaction. Additionally, a well-crafted A+ Content section can help minimize returns by ensuring customers have a clear understanding of what they’re buying. Ultimately, leveraging A+ Content in your product listings is a proven way to drive conversions, build brand loyalty, and create a superior shopping experience for your customers.

Our Amazon listing optimization service builds A+ Content in-house as part of the full listing, alongside titles, bullets, images, and backend search terms.

How to correctly upload A+ Content

When uploading your images, be sure to follow Amazon’s guidelines for each module. Do not include shipping details, such as delivery options or estimated times, in your A+ Content, as this is against Amazon’s policies. If you reference public figures for endorsements, ensure you do so with caution and proper attribution to remain compliant.

What are the Amazon A+ content modules and image sizes?

The table below lists the standard A+ Content modules, the image size each module requires, and how many text placements it supports.

Use the table as your design spec: size every image to its module before design starts, and put copy-heavy messages in modules with more text placements, such as Single Image and Sidebar (6).

Demonstrate your product’s value props

What makes your product better than a competitor’s product?

Highlight your product’s unique features and benefits to highlight where it stands out amongst the rest.

Help customers with purchasing decisions by providing product details

A+ content allows you to get granular with your products. It also enables you to compare products within your brand, helping customers evaluate different options and make informed choices.

You can add close-up product images to show texture to help the customer to imagine the product in use.

Or create simple how-to graphics to make customers more confident they will know how to use the product once it gets to them.

Make your product easy to understand

If your product has different uses or functions, use your A+ content to describe the different ways customers can use your product.

A video showing your product in use can go a long way with your customers.

Get ahead of FAQs

Maybe you aren’t sure what to include in your A+ content.

A good place to start is with commonly asked questions.

You can get ahead of those questions by answering them within your images and copy.

Stand out from the competition

While you cannot use your A+ content to highlight your product against competitors, you can highlight your other product options to capture customers who aren’t sold on your current product they are looking at.

Using product comparison charts or enhanced comparison charts in your A+ Content allows customers to easily evaluate different options within your brand, helping them make informed decisions and increasing the chances of conversion.

By showing them your other products you may gain a customer that could have gone to another brand.

Tell your brand story

A+ content is about more than a product.

It’s a chance for you to build your brand by highlighting your story.

Make your products stand out by connecting with your customers through shared values or experiences.

Encourage customer engagement

The biggest complaint with ecommerce is that customers cannot physically handle items prior to purchasing.

A+ content gives you a chance to overcome as many of those hurdles as possible through graphic images, to-the-point explainer copy, and modules like “What’s in the box.”

Why A+ Content gets rejected (and how to fix it)

Most rejections come from a handful of issues. These are the ones our team fixes most often:

Content not showing? Approved content can take a day or two to appear. If it's still missing, check that you applied it to the right ASINs, including every variation you want covered, and that the brand name on the listing matches your Brand Registry name exactly.

Appealing a rejection. If you're sure the content complies, open a case with a screenshot of the module and the policy it meets. In practice, making the small edit the reviewer asks for is usually faster than arguing it.

Amazon A+ Content: 29 worst practices that you need to avoid

There are some things you should never include in your A+ content. Some are against Amazon’s rules and some have a negative impact on customer experience.

Make sure you don’t fall prey to any of these worst practices by going through the list below:

• Don’t forget to check the guidelines for the module you are using (like size and image resolution).
• Don’t provide contact information about the brand.
• Don’t refer to your brand as a seller (or distributor).
• Don’t reference shipping information.
• Don’t use third-party quotes (like reviews).
• Don’t use low-quality images.
• Don’t use the same photo twice within A+ content blocks.
• Don’t include the duplicate images from the main image block in the product listing.
• Don’t use images that don’t feature the product.
• Don’t link to other outside websites.
• Don’t violate any Amazon policies or requirements.
• Don’t refer to guarantees or warranties.
• Don’t use opinion statements (like “The Best”).
• Don’t include unverified claims (like safety claims or claims around health products).
• Don’t utilize trendy buzzwords (like “green”).
• Don’t include exaggerated or boastful comments.
• Avoid content with grammar or spelling mistakes in it.
• Avoid using excessive bold text formatting.
• Avoid using strings of all-capital text.
• Don’t use special characters.
• Don’t include copyright, trademark, or registered symbols.
• Don’t mention competitor products.
• Don’t include promotions or pricing information.
• Don’t try to utilize time-sensitive products that promote urgency.
• Never attempt to mimic any of Amazon’s logos.
• Never include abusive images.
• Don’t include content written in languages other than the language native to the marketplace.
• Never include adult product content.
• Don’t use subjective language.

Never reference off Amazon customer service channels. All customer service must be handled through official Amazon support to comply with Amazon’s content guidelines.

Amazon A+ Content: 15 best practices you need to follow

Create a landing page

The intention of a landing page is to drive the viewer to a specific action.

You should use this same principle when you are setting up your A+ content.

Call out a clear USP upfront (more on that in a moment).

Consider your headlines and subheadings carefully as that is your primary messaging on the page.

Map your content

When designing your A+ content, consider your page hierarchy. What is the first thing your customers need to know?

Not every customer will view every piece of your content. You’ll need to make the first points the most important to keep them engaged and scrolling.

Focus on key details

Part of keeping your customer engaged is to focus on only the key information.

Those pieces should be called out in both the imagery and the copy.

Don’t convolute your page with too many details.

Follow brand guidelines

When you’re setting up your A+ content, don’t just consider this product. You want to make sure you are creating a consistent brand experience.

It’s best to set guidelines before you start designing and stick with them.

Follow recommended sizing and resolution

Before you design your images, be sure to look at Amazon’s recommended sizing and resolution for each module.

Amazon will reject any modules that do not follow their guidelines.

Save yourself the hassle of re-designing by reviewing the available templates first.

Always proofread

This should go without saying, but be sure you are proofreading your A+ content.

Even better, read it aloud, run it through a proofreading software, and have someone else proofread it.

Better to be safe than sorry.

Avoid graphic errors

Page elements outside of copy can contain errors too.

Don’t overlook your images to make sure no key features were covered up or accidentally removed by your designer.

Use banners

Banners are helpful for organizing your content in a meaningful way.

You can use them to introduce your page or to transition to another feature/benefit of your product in a clean way.

Try using a chart

You want to keep your A+ content scannable and nothing makes data more scannable than a graph.

If you plan to include any complex data, or you need to compare specific features for your customers, try using a chart or graph.

Amazon even includes a comparison chart as a module option for cross-selling.

For example, a lighting brand could show how many panels each room size needs, so shoppers pick the right pack without asking.

More images, less text

A good rule of thumb for A+ content is to use more imagery than copy.

Your listing will still have your copy-first bullet points, so your A+ content should focus on calling out the highlights of your product in as few words as possible.

Be clear and concise.

Create a seamless design

When choosing your images and supporting graphics you want to have cohesion.

Haphazardly including random images of your product will not build trust with your customers.

You want your page’s design to flow from one module to the next.

Highlight your USP

Every product needs a unique selling point.

Even if that selling point is the story behind your brand.

Call out your USP at the top of your A+ content and continue to allude to it throughout the page.

Get to the point

What does your customer need to know about to purchase your product?

That is the question you need to answer in your A+ content.

Customers want answers quickly. They need to know why your product is the best answer to their current obstacle.

Learn from product reviews and FAQs

Let your customers teach you about the true best parts of your product.

Read your reviews (or similar product reviews if you’re new) and see what features the customers think are important.

Design your Amazon A+ content around that information.

You can also look at frequent questions customers have and answer them on the page.

It will show that you’re paying attention and prevent them from having to ask.

Experiment with your content

The best way to know you’re using the right content?

Test it.

Amazon A+ Content examples

Let’s look at how a few successful brands are using A+ content on their product pages to help their customers better understand the product at a glance.

Example 1: SmartyPants

SmartyPants A+ content is laid out like a landing page. While there are a few images of the product, it utilizes other branded graphics to tell a story. SmartyPants places emphasis on its ingredients and why they matter. The layout makes it easy to gather all the key pieces of information quickly.

The brand takes full advantage of A+ content and it makes the product pages feel customized. As customers scroll down the product page, the A+ content truly brings the page to life.

Example 2: Seventh Generation

Seventh Generation could add more A+ content elements to their product pages, but one thing they wisely use is the product comparison feature. If your brand offers similar products, you need to include this section in your A+ content.

The comparison table helps customers find exactly what they are looking for from your brand without making them continue to hunt and possibly end up going with a competitor.

Your comparison chart needs to highlight the features that matter to your customers, which Seventh Generation clearly does. In this example, the brand uses the comparison chart primarily to showcase multiple scents, but other brands successfully use the charts to compare the nuances between products.

Example 3: Purple Mattress

One thing is for sure, Purple nails their marketing. It’s what has fueled the brand’s explosive growth even more than the innovative design. The A+ content used on its Amazon product pages is no exception.

Purple highlights its social proof to pull customers in and want to learn more. Then it uses the rest of its A+ content to highlight the differences between its mattress and its top competitor: memory foam.

Even if a customer only scanned the page, the images make the message very clear. Every element chosen by Purple earns its place on the page, which is a must for a high-dollar purchase.

Example 4: AuraGlow

AuraGlow isn’t a well-known brand. As a result, its branding doesn’t carry any weight with consumers, so instead, the focus is solely on the product.

The A+ content does a superb job of answering any questions a customer might have. It includes images as social proof and lets potential customers know what is included and how to use it.

This content is about as straightforward as it comes, but it works for a lesser-known brand that wants to highlight the product.

Example 5: Aden + Anais

Aden + Anais has developed a loyal following of moms and many of its customers are likely repeat purchasers and referrals. Aden + Anais knows this, and so it uses the A+ content to highlight its range of product offerings and new designs. The A+ content showcases light and airy imagery with very brief copy because it doesn’t have to focus on selling the benefits.

This A+ content showcases the importance of knowing your audience and what they need to convert. It won’t be the same for every brand or even every product.

Example 6: Bose

You’ll immediately notice that the A+ content from Bose is different than any other example. For one, Bose includes a video toward the top of its A+ content.

Bose understands its product’s selling points are design and sound. It uses sleek product imagery to appeal to the design-focused, but that video is crucial for a high-end product that needs to be demonstrated.

Real A+ Content examples built by Olifant Digital

The examples above show what big brands do. These two are builds our team delivered, with results from the published case studies.

Elite Jumps: performance jump ropes

Elite Jumps had surface-level A+ Content that didn't answer what athletes ask before buying. We mined reviews and Q&A across its listings and the top competing ones, and three questions kept coming up: will it handle double-unders at speed, how do I size it, and is it durable enough for daily training. Every rebuilt module answers one of those questions. Together with A/B tested listings and a PPC restructure, the rebuild delivered a 51% conversion rate increase across optimized listings and 124% revenue growth in 3 months (case study).

Ekster: premium smart wallets

Ekster came to Amazon with a strong DTC brand and a premium price. The brief was that every A+ module had to carry the same quality signal as ekster.com, with RFID protection, push-button card access and the slim profile front and center, because those features justify the price against cheaper wallets. We built modular A+ blocks and a Brand Store to match the DTC site, as part of rebuilding the full Amazon channel, which now adds $688,406 in yearly profit (case study).

How our team builds A+ Content

A+ Content is part of every listing we manage, and the same few rules come up on almost every build:

Want the full picture beyond A+? Our Amazon listing optimization guide covers titles, bullets, images and testing, and our guide on how to get reviews on Amazon covers the social proof A+ can't replace.

How to know if Amazon A+ Content is working

Since the purpose of Amazon A+ content is to increase sales, you’ll want to be sure you’re monitoring your conversion rate once it goes live. Compare unit session percentage for the 30 days before and after launch, and keep price, images and ad budget stable in that window so the change points to the A+ Content.

Tracking your unit session percentage in Seller Central can help you measure the impact of A+ Content on conversion rates.

For Elite Jumps, rebuilding A+ Content as part of our listing work contributed to a 51% conversion rate lift across optimized listings, within a full-account rebuild that grew revenue 124% in 3 months.

But, if your conversion rate decreases, you know your A+ content isn’t what your customers need to see.

You’ll want to test different content to see what works.

Amazon A+ Content experiments

How can I use Amazon A+ Content experiments?

Amazon allows you to split test 2 different versions of your A+ content.

Amazon creates 2 groups and exclusively shows each group either variation 1 or 2.

This allows you to draw conclusions about what content/format performs better with your customers.

Can all brands use the A+ experiments feature?

Any seller or vendor with approved A+ content is eligible to use the feature, with the caveat that only products with enough sales are viable for experiments.

Your ASINs that are eligible for experiments will be shown in your A+ Manager.

What should I test with A+ experiments?

Keep in mind that split testing should be restricted to 1 or 2 items at a time.

Some things you could test are:

• The format/template used on your page
• Adding or removing modules
• Trying different images (like lifestyle vs stand-alone product)
• Copy variations calling out different value props or target audiences

What is the right length of time for A+ Content experiments?

According to Amazon’s Manage Your Experiments page, the default “to significance” setting runs the experiment until there is enough data to declare a winner. With that setting, results can sometimes come in as soon as 4 weeks. If you set your own duration, Amazon recommends 8 to 10 weeks.

You also have the ability to cancel the experiment mid-way through.

In general, the longer an experiment runs the more you can trust the results.

How do I track which of my A+ Content experiments are successful?

Amazon does it for you! One thing we've learned: the winning version isn't always published automatically when a test ends. On FAAY's account, our team checked each finished A+ test, published the winners by hand and added A+ Content to the ASINs that had none, so every approved Premium A+ version went live.

As your experiment runs, Amazon will track the conversion rates and tell you which version results in more sales.

Setting up Amazon A+ experiments

The experiment feature is found in the A+ Content Manager area of Seller (or Vendor) Central.

Amazon will show you which ASINs are available to test.

Before you get set up, you’ll need to decide what you want to test on those listings.

Then you can easily go in, make the change, set the duration, and let Amazon get to work.

Amazon A+ Content FAQ

How do I design my A+ content page on Amazon?

A+ content has to be designed in Amazon. The pages aren’t compatible with tools that use HTML for design.

You’ll need to upload your images and copy into the templates provided or create your own on the platform.

Why can’t I add video to my A+ content?

It may be due to the version of the marketplace you are using.

Video is a Premium A+ module. Since Amazon opened Premium A+ to Brand Registered sellers in May 2026, most brands can add it, but availability can still differ by marketplace. If you don't see the video module, check A+ Content Manager for that specific store.

Is Amazon A+ content mobile-friendly?

Most of the time Amazon A+ content will be mobile-friendly, but it’s always best to check for yourself.

As previously noted, Amazon allows you to preview your content on mobile and desktop. Don’t skip this step.

What about my plain text product description?

If you are a seller, your product description will be fully replaced by your A+ content.

But in case Amazon still uses the keywords in it, it’s best to keep it completed.

If you are a vendor, your product description is still shown above your A+ content on your product page.

Can I manage multiple brands in the A+ Content Manager?

Yes, if you have more than 1 brand on the Amazon Brand Registry with eligible products you will be able to create A+ content for all of them.

Is Amazon A+ content free?

Yes, according to Amazon, A+ Content is free for sellers who meet eligibility requirements. That means a Professional selling account plus a Brand Representative or Reseller role on a Brand Registry-enrolled brand. Creative costs are the only spend.

How to improve ACoS with Amazon A+ Content

If using PPC campaigns is part of your strategy, you’ll want to use A+ content on those product listings to get the most out of your ads budget.

A higher conversion rate means each ad click is worth more, which lowers ACoS at the same bid. That's why we fix A+ Content before scaling ad budget.

Run your numbers through our free Amazon ACoS calculator to see the target ACoS a CVR lift supports.

You can use A+ content in the same way you would use a landing or pre-sell page if you were running PPC ads from Google or Facebook to your own website.

These pages allow you to connect with your customers through enhanced images, charts, and videos.

At Olifant Digital, A+ Content is built in-house as part of Amazon account management, alongside PPC, listings and catalog work. Our services start from $2,000 per month and are custom for each project, based on the complexity and workload required. Every engagement is backed by our 60-day guarantee: if we don't improve your performance, you don't pay.

Key takeaways

• Amazon reports up to 20% more sales. Well-implemented Premium A+ Content can raise sales up to 20%, and Basic A+ Content up to 8%.
• Creative is the only cost. Amazon charges $0 to publish Basic A+ Content for eligible sellers, so budget for photography, design, and copywriting instead.
• Plan for 5 modules, or 7 with Premium. Basic A+ Content caps each piece at 5 modules, while Premium A+ Content allows 7 per ASIN.
• Premium A+ is no longer invite-only. Since May 2026, Brand Registered sellers can use Premium modules such as video at no cost.
• Check approval status after you submit. Amazon reviews A+ Content before it goes live, so check the status in A+ Content Manager.
• A+ Content was part of Elite Jumps’ 51% conversion lift. The lift spanned optimized listings within a rebuild that grew revenue 124% in 3 months.

Final thoughts

A+ content is one of the biggest benefits of Brand Registry, and with Premium A+ now open to registered brands, there are more modules to work with than ever.

Amazon knows that helping you build your brand will help you drive more sales, which in turn helps them.

A+ content provides you a unique way to engage with Amazon shoppers to make product pages your own.

Start with your top 5 best-selling ASINs, publish A+ Content, and run an experiment on each within 30 days.

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