Amazon Marketing Agency That Will Grow Your Brand Faster & Make You More Profit

Tired of not hitting your revenue goals? Our Amazon Marketing Agency will
audit your brand and create a free marketing plan to help you achieve your
goals faster — with the long-term picture in mind.

Amazon Marketing
Agency That Will Grow
Your Brand Faster &
Make You More Profit

Tired of not hitting your revenue
goals? Our Amazon Marketing Agency
will audit your brand and create a
free marketing plan to help you
achieve your goals faster — with the
long-term picture in mind.

TRUSTED BY BRANDS AROUND THE
WORLD

TRUSTED BY BRANDS AROUND THE WORLD

Drive Results And Accelerate Growth For
Your Business With Our Amazon
Growth Framework

We already tested everything possible, from PPC strategies to ranking, reviews, listing and
Amazon SEO and more. We know how to optimize your ASINs to improve your ranking and help
you grow much faster.

As a result, we can grow your brand much faster by using our Amazon growth framework.

Here’s how it all works:

Drive Results And
Accelerate Growth For Your
Business With Our Amazon
Growth Framework

We already tested everything
possible, from PPC strategies to
ranking, reviews, listing and Amazon
SEO and more. We know how to
optimize your ASINs to improve your
ranking and help you grow much
faster.

As a result, we can grow your brand
much faster by using our Amazon
growth framework.

Here’s how it all works:

Amazon Store Audit

First, we start with an audit of your current ASINs or the ASINs you want us to work on. We’ll uncover your biggest missed opportunities and obtain a list of changes we can implement moving forward.

• Analysis of your Amazon PPC ad account
• A careful look at your listings
• Competitor research
• Analysis of your current ranking positions
• Keyword research for your ASINs
• Deep dive into your Amazon reviews strategies and a plan for improvement


Amazon Store Audit


First, we start with an audit of your
current ASINs or the ASINs you want us
to work on. We’ll uncover your biggest
missed opportunities and obtain a list
of changes we can implement moving
forward.

• Analysis of your Amazon PPC ad
account
• A careful look at your listings
• Competitor research
• Analysis of your current ranking
positions
• Keyword research for your ASINs
• Deep dive into your Amazon reviews
strategies and a plan for improvement

Amazon Marketing Plan

After auditing your Amazon store, it’s time to create a detailed growth plan based on your brand goals.

• A deep analysis into your ASINs ranking and missed opportunities.
• Amazon PPC scaling plan.
• Expanding your Amazon store to additional markets & marketing channels.
• Complete creation of a full-funnel Amazon growth strategy to accelerate your growth.


Amazon Marketing Plan


After auditing your Amazon store, it’s
time to create a detailed growth plan
based on your brand goals.

• A deep analysis into your ASINs
ranking and missed opportunities.
• Amazon PPC scaling plan.
• Expanding your Amazon store to
additional markets & marketing
channels.
• Complete creation of a full-funnel
Amazon growth strategy to accelerate
your growth.

Amazon Store Management

Sit back and focus on your business while we manage your entire Amazon store from end to end. We’ll also build a
roadmap to continually grow and improve your ROI.

• Implementation of the entire marketing plan.
• A complete team of Amazon professionals to manage your account from end to end — account manager, copywriter, ads specialist, support, ranking specialist.
• We always prioritize high-impact and revenue-centric implementations (no fluff metrics here).
• We’ll manage and optimize your store on a daily basis.


Amazon Store Management


Sit back and focus on your business
while we manage your entire Amazon
store from end to end. We’ll also build
a roadmap to continually grow and
improve your ROI.

• Implementation of the entire
marketing plan.
• A complete team of Amazon
professionals to manage your account
from end to end — account manager,
copywriter, ads specialist, support,
ranking specialist.
• We always prioritize high-impact and
revenue-centric implementations (no
fluff metrics here).
• We’ll manage and optimize your store
on a daily basis.

Your Amazon Marketing Plan Will Show You A Proven Way To Scale Your Brand

Your Amazon Marketing
Plan Will Show You A
Proven Way To Scale Your
Brand

Solutions For Every Amazon Seller.

We can help you cut through the noise, find your audience and deliver your brand story at
its best. We are dedicated to authentic brand stories and use journalistic methods to create
the largest possible value for both your budget and your audience.

Solutions For Every Amazon
Seller.

We can help you cut through the noise,
find your audience and deliver your brand
story at its best. We are dedicated to
authentic brand stories and use
journalistic methods to create the largest
possible value for both your budget and
your audience.

Full Account
Management

We will provide a comprehensive solution to protecting your Amazon seller account health.

Search Engine
Optimization(SEO)

We will find the most profitable keywords that will get more search traffic to your products.

Sponsored Ads Management(PPC)

We will give you the edge against your competitors in a competitive online marketplace.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection
& Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Full Account Management

We will provide a comprehensive
solution to protecting your Amazon
seller account health.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection & Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Search Engine Optimization
(SEO)

We will find the most profitable
keywords that will get more search
traffic to your products.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection & Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Sponsored Ads Management
(PPC)

We will give you the edge against
your competitors in a competitive
online marketplace.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection & Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Product Launch

We will relieve you from the pitfalls
and the struggles of having a failed
product launch.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection & Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Listing Optimization

We will monitor, tweak and improve
your listings, so you can just focus
on creating quality products and
scaling your business.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection & Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Brand Protection & Assistance

We will keep your minds at ease, by
providing the information and
assistance you need to protect your
brand.

Product Launch

We will relieve you from the pitfalls and the struggles of having a failed product launch.

Listing Optimization

We will monitor, tweak and improve your listings, so you can just focus on creating quality products and scaling your business.

Brand Protection & Assistance

We will keep your minds at ease, by providing the information and assistance you need to protect your brand.

Want To Scale Your Brand On Amazon?
You’ve Come To The Right Place.

Scaling a brand on amazon is hard. Make it a whole lot easier & quicker with a team
of Amazon Experts dedicated to your brand's growth. We have successfully helped
hundreds of brands rapidly scale on Amazon, helping them achieve & surpass their
revenue goals!


Want To Scale Your Brand
On Amazon? You’ve Come
To The Right Place.

Scaling a brand on amazon is hard.
Make it a whole lot easier & quicker
with a team of Amazon Experts
dedicated to your brand's growth.
We have successfully helped
hundreds of brands rapidly scale
on Amazon, helping them achieve
& surpass their revenue goals!

Human Centered
Amazon PPC Management

We have a unique, proven framework for testing keywords,
ASINs, videos, category ads, & auto campaigns. We meticulously
build every single campaign following this framework.
You will have two expert media buyers dedicated to analyzing &
optimizing your ad account on a weekly basis. Our PPC process
is manual & we do not rely on AI tools. Why? We want to
personally analyze every single move that we make on your
account to ensure optimal performance & data collection.

Amazon Ranking & Reviews

Ranking on Amazon is one of the most important components to
successfully selling on the marketplace. We have tested all
strategies possible in order to create a framework that helps our
clients to rank on their most desired keywords successfully.
In your ranking plan, you’ll also receive our proprietary system to
generate Amazon reviews. We do not ever buy or fake reviews. We
have a proven way to collect reviews that will not put your brand at
risk.

Amazon Listings & Support

Creating the perfect listing is one of the fundamentals to scaling
your Amazon brand. Our team will audit your current listings and
share an honest opinion of your listings quality and if changes
are needed.

Usually, we take care about Amazon support as well. Our goal is
to have a full account management that keeps you hand off so
you could work on the business, not in the business.

We Have A Proven Track Record Of
Growing Amazon Brands

Our approach to Amazon marketing allowed us to consistently
grow our clients' businesses. Instead of telling you how good we
are, we can even meet you with one of our existing clients so you
could ask about their experience with us so far.
Otherwise ask for your free custom marketing plan & see the results
for yourself!

Human Centered
Amazon PPC Management

We have a unique, proven framework for
testing keywords, ASINs, videos, category
ads, & auto campaigns. We meticulously
build every single campaign following this
framework.

You will have two expert media buyers
dedicated to analyzing & optimizing your ad
account on a weekly basis. Our PPC process
is manual & we do not rely on AI tools. Why?
We want to personally analyze every single
move that we make on your account to
ensure optimal performance & data
collection.

Amazon Ranking & Reviews

Ranking on Amazon is one of the most
important components to successfully
selling on the marketplace. We have tested
all strategies possible in order to create a
framework that helps our clients to rank on
their most desired keywords successfully.

In your ranking plan, you’ll also receive our
proprietary system to generate Amazon
reviews. We do not ever buy or fake reviews.
We have a proven way to collect reviews
that will not put your brand at risk.

Amazon Listings & Support

Creating the perfect listing is one of the
fundamentals to scaling your Amazon
brand. Our team will audit your current
listings and share an honest opinion of your
listings quality and if changes are needed.

Usually, we take care about Amazon support
as well. Our goal is to have a full account
management that keeps you hand off so you
could work on the business, not in the
business.

We Have A Proven Track
Record Of Growing Amazon
Brands

Our approach to Amazon marketing allowed
us to consistently grow our clients'
businesses. Instead of telling you how good
we are, we can even meet you with one of
our existing clients so you could ask about
their experience with us so far.

Otherwise ask for your free custom
marketing plan & see the results for yourself!

Multiply Your Results
On Other Channels

As we improve your sales on Amazon, we’ll work to improve your other marketing
channels to significantly scale your overall results. A multi-channel approach also
ensures your company won’t crash should your Amazon sales take a turn for the
worse.

Multiply Your Results
On Other Channels

As your sales driven from Facebook
ads go up, we’ll work to improve your
other marketing channels to
significantly scale your results. Here’s
what else we can do.

Email Marketing

Paid Search

Search Engine
Optimization - SEO

Email Marketing

Paid Search

Search Engine Optimization

Communication And Reporting
Done Your Way

Let us know what communication and reporting method you prefer.
Whether that’s via email, Slack, live calls, or custom reporting
dashboards—we’ll cater for your preference.

Communication &
Reporting Done Your Way

Let us know what communication and
reporting method you prefer. Whether
that’s via email, Slack, live calls, or
custom reporting dashboards—we’ll
cater for your preference.

Have Questions?
Here’s Our Comprehensive FAQ.

Have Questions?
Here’s Our Comprehensive FAQ.

The team at Olifant Amazon Agency can easily switch between hands on & hands off as you prefer. We can manage everything for you, or train your own team how to Manage Amazon Marketing themself. We create video tutorials, provide in-house training tools & research to optimise their learning.

Congratulations on the success on Amazon! Now that your product has been validated, it’s time to branch out across more channels. A common mistake companies make is only focusing on their Amazon platform. Our Amazon Marketing Agency creates custom strategies in multiple marketplaces to super charge your e-commerce sales across multiple channels. By diversifying across multiple channels, it becomes a safety net if your Amazon sales plummet. It’s not unlikely considering the constantly evolving Amazon seller regulations.

Amazon is a complex platform to understand. There are endless processes, strategies & tricks you have to learn to get ahead of the competition. Ontop of that, there a multitude of unique aspects for each product type.

 

At Olifant, as an Amazon Agency, we’ll help you to create an amazon marketing plan that is customised to your product. We utilise every form of advertising & CRO that is available on Amazon. This ensures your listing is done correctly & performs optimally.

 

Ready to get started? We’ll help you pinpoint what could be going wrong & give you a plan to get ahead of the competition. Get in contact today!

If you’d like to continue to grow, Amazon is a great spot to start. Nearly half of all e-commerce sales & product searches are made through Amazon. One of the best ways to continue to boost your success is by leveraging one of the largest sales platforms in history. It works as both a stream for website traffic & raising brand awareness. Plus a multiple channel approach let’s you gain more opportunities to grow your business and minimise the risk of relying on just one channel.

 

If you are unsure about what opportunity is available to your business through Amazon, speak with one of our Olifant Amazon Marketing strategists today and we can provide an assessment for you!

Being successful in a standard brick-and-mortar business is an important achievement, but today’s consumer is looking for products and services online first. That’s why being online matters. As you plan to make that move, you’ll find it may be less expensive and more accessible to do this through Amazon itself. As your Amazon Marketing Agency, we can help you to establish your presence on Amazon and then help you work, hand-in-hand, to market your business on the site. It’s not uncommon for traditional business owners to worry about this transition, but it doesn’t have to be as complex as it may seem when you have Amazon consultants helping you to do so.

There are several key ways to advertise, here are just a few we use in our Amazon Marketing Agency;

1. Sponsored Products | PPC Auto Sponsored products are almost identical to regular product listing, but feature a sponsored label. With PPC Auto, the algorithm looks over your amazon listing’s content, then places it where it thinks it is likely to sell. From there, it optimizes it based on conversion rates.

2. Sponsored Products | ​PPC Manual ​PPC Manual lets you target specific keywords. However, there is an unseen quality score formulated by Amazon. If the keywords you target make more sales, then Amazon will show your product listing more often. If they don’t perform well, your listing visibility will drop.

​3. Sponsored Brands | PPC ​Sponsored Brand Ads allow you to feature your brand logo, custom headline & multiple products. These ads appear in relevant results, helping customers that are looking at similar products discover your brand. They are manually targeted and also have broad, phrase & exact matches. In comparison to sponsored products, the quality score is less relevant.

4. Coupons If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale​.

5. Promotions ​Amazon sellers can offer promotions on their products, offering a lower cost to incentivise customers to buy & spread the word about their product. Using promotions is a great way to reach new leads, & grab more attention. There are three main promotions types; percentage off, free shipping & buy one get one free.

​6. Third-Party Advertising ​Our Amazon Agency strategists have ways to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability.

7. Prime-Exclusive Discounts ​As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities​​

8. Amazon’s Demand-Side Program | DSP Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Our Amazon Marketing Agency is able to offer your company exclusive access to this powerful platform at a fraction of the cost. The demand side program offers your company the ability to use programmatic marketing to reach relative customers on external Amazon sites & apps. It also enables us to reach publishing partners located on third-party exchanges.

9. Other Forms Of Advertising | Lightning Deals, Affiliate Partnerships Etc. Our Amazon Marketing Agency also uses other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships etc but the primary components we use are listed here.

PPC bids vary by product category, & search term competitiveness etc. We generally see anywhere between $0.50-3.00 per click. Coupons & promotions only cost as much as your offer does, plus a $0.60 fee Amazon charges for Coupon clips. When users click a checkbox that solidifies that the coupon will be applied to the purchase.

This completely depends on the search term volume, product fit, clickthrough rate, competitiveness of the market, etc. We generally see Sponsored Product ads as the primary drivers early on, Coupon-driven traffic is basically a game that Amazon controls exclusively, other types of ads are helpful in increasing your brand glow and awareness on and off of Amazon. Our goal is generally to get from Growth Mode, where we are primarily driving traffic via ads and have a blended ACoS from 20-30%, to ‘post growth mode’ where blended ACoS would shift to 8-10%, at which point we would try to ensure sales velocity is sustained and dial back our paid ads to focus on optimization over time, improving the ratio steadily.

Amazon doesn’t really fit into traditional funnel categories. It is much more rigid control, the funnel for actual sellers is exceedingly small. It is more of an end-point to a funnel and a great trend-finder, so most activities that actually happen on Amazon itself are going to be consideration/purchase activities. With outside influences acting as your awareness, trends, publicity, & brand recognition.

Ad Impressions, & storefront visits.

Product page views/sessions, detail page views/sessions. Amazon doesn’t give you data about add to carts (or wish lists, shopping lists, anything like that), they don’t even give you unique visitors, just “sessions” and that session data is notoriously slow to populate. So you really only know: a session tracked on my listing, someone purchased the product.

Purchases.

The speed with which people make purchase decisions on Amazon makes CRO the most important part of your strategy. Especially for a product that people can be somewhat “obsessive” about. A good listing, to a good storefront can make or break the sale.

Amazon is inherently a price-conscious marketplace, but that doesn’t mean that higher-priced competitors can’t do well. Ranking is more so dependent on how well the product does at improving the Amazon customer’s LTV for Amazon, so by that logic a higher priced item is X times more effective at improving LTV than its lower-priced competitors. Of course, a higher price does lower conversion rates, so that type of effect is tempered to a certain degree.

 

Price is determined by the perceived value. In some cases we’ve seen conversion rates go up with the price, if there is a higher perceived value, the price has to match the value a customer perceives. A higher price pairs well with content, it means the longer a customer has to deliberate about whether or not they can afford the product, and therefore spends more time viewing content which increases the likelihood of a conversion.

Businesses that utilize Amazon for sales tend to see a significant increase in volume because nearly half of all product searches and online sales come through this one e-commerce site. Considering that, it’s easy to see that being on the site is important. However, you will also need a decent return on investment. When you work with Olifant Amazon Agency for your Amazon business, we help reduce how much you spend to get onto the site. We also help you to realize a significant ROI through driving more sales of your product and helping to build your brand. Even if you’re established offline, you also need to consider online brand awareness. This helps ensure a solid ROI is always possible.

 

Speak to our Amazon Agency today about the key benefits of Amazon marketing.

To calculate your advertising cost per sale; divide the total spend by attributed sales. We look at your Amazon Seller marketing data & calculate blended ACoS by dividing your ad spend by your total revenue. Your Total ACoS or TACoS takes into account the additional revenue made through organic sales, which is important to consider when analyzing the true effectiveness of your Amazon ads. ACoS is a tough metric to set as a baseline because CPCs and conversion rates vary widely, but a TACoS (ad spend / total topline) of 15% in sales growth mode is great and then ~7% as “maintenance and monetization” is also great.

The team at Olifant Amazon Agency can easily switch between hands on & hands off as you prefer. We can manage everything for you, or train your own team how to Manage Amazon Marketing themself. We create video tutorials, provide in-house training tools & research to optimise their learning.

Congratulations on the success on Amazon! Now that your product has been validated, it’s time to branch out across more channels. A common mistake companies make is only focusing on their Amazon platform. Our Amazon Marketing Agency creates custom strategies in multiple marketplaces to super charge your e-commerce sales across multiple channels. By diversifying across multiple channels, it becomes a safety net if your Amazon sales plummet. It’s not unlikely considering the constantly evolving Amazon seller regulations.

Amazon is a complex platform to understand. There are endless processes, strategies & tricks you have to learn to get ahead of the competition. Ontop of that, there a multitude of unique aspects for each product type.

 

At Olifant, as an Amazon Agency, we’ll help you to create an amazon marketing plan that is customised to your product. We utilise every form of advertising & CRO that is available on Amazon. This ensures your listing is done correctly & performs optimally.

 

Ready to get started? We’ll help you pinpoint what could be going wrong & give you a plan to get ahead of the competition. Get in contact today!

If you’d like to continue to grow, Amazon is a great spot to start. Nearly half of all e-commerce sales & product searches are made through Amazon. One of the best ways to continue to boost your success is by leveraging one of the largest sales platforms in history. It works as both a stream for website traffic & raising brand awareness. Plus a multiple channel approach let’s you gain more opportunities to grow your business and minimise the risk of relying on just one channel.

 

If you are unsure about what opportunity is available to your business through Amazon, speak with one of our Olifant Amazon Marketing strategists today and we can provide an assessment for you!

Being successful in a standard brick-and-mortar business is an important achievement, but today’s consumer is looking for products and services online first. That’s why being online matters. As you plan to make that move, you’ll find it may be less expensive and more accessible to do this through Amazon itself. As your Amazon Marketing Agency, we can help you to establish your presence on Amazon and then help you work, hand-in-hand, to market your business on the site. It’s not uncommon for traditional business owners to worry about this transition, but it doesn’t have to be as complex as it may seem when you have Amazon consultants helping you to do so.

There are several key ways to advertise, here are just a few we use in our Amazon Marketing Agency;

1. Sponsored Products | PPC Auto Sponsored products are almost identical to regular product listing, but feature a sponsored label. With PPC Auto, the algorithm looks over your amazon listing’s content, then places it where it thinks it is likely to sell. From there, it optimizes it based on conversion rates.

2. Sponsored Products | ​PPC Manual ​PPC Manual lets you target specific keywords. However, there is an unseen quality score formulated by Amazon. If the keywords you target make more sales, then Amazon will show your product listing more often. If they don’t perform well, your listing visibility will drop.

​3. Sponsored Brands | PPC ​Sponsored Brand Ads allow you to feature your brand logo, custom headline & multiple products. These ads appear in relevant results, helping customers that are looking at similar products discover your brand. They are manually targeted and also have broad, phrase & exact matches. In comparison to sponsored products, the quality score is less relevant.

4. Coupons If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale​. ​

5. Promotions ​Amazon sellers can offer promotions on their products, offering a lower cost to incentivise customers to buy & spread the word about their product. Using promotions is a great way to reach new leads, & grab more attention. There are three main promotions types; percentage off, free shipping & buy one get one free.

​6. Third-Party Advertising ​Our Amazon Agency strategists have ways to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability.

7. Prime-Exclusive Discounts ​As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities​​

8. Amazon’s Demand-Side Program | DSP Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Our Amazon Marketing Agency is able to offer your company exclusive access to this powerful platform at a fraction of the cost. The demand side program offers your company the ability to use programmatic marketing to reach relative customers on external Amazon sites & apps. It also enables us to reach publishing partners located on third-party exchanges.

9. Other Forms Of Advertising | Lightning Deals, Affiliate Partnerships Etc. Our Amazon Marketing Agency also uses other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships etc but the primary components we use are listed here.

PPC bids vary by product category, & search term competitiveness etc. We generally see anywhere between $0.50-3.00 per click. Coupons & promotions only cost as much as your offer does, plus a $0.60 fee Amazon charges for Coupon clips. When users click a checkbox that solidifies that the coupon will be applied to the purchase.

This completely depends on the search term volume, product fit, clickthrough rate, competitiveness of the market, etc. We generally see Sponsored Product ads as the primary drivers early on, Coupon-driven traffic is basically a game that Amazon controls exclusively, other types of ads are helpful in increasing your brand glow and awareness on and off of Amazon. Our goal is generally to get from Growth Mode, where we are primarily driving traffic via ads and have a blended ACoS from 20-30%, to ‘post growth mode’ where blended ACoS would shift to 8-10%, at which point we would try to ensure sales velocity is sustained and dial back our paid ads to focus on optimization over time, improving the ratio steadily.

Amazon doesn’t really fit into traditional funnel categories. It is much more rigid control, the funnel for actual sellers is exceedingly small. It is more of an end-point to a funnel and a great trend-finder, so most activities that actually happen on Amazon itself are going to be consideration/purchase activities. With outside influences acting as your awareness, trends, publicity, & brand recognition.

Ad Impressions, & storefront visits.

Product page views/sessions, detail page views/sessions. Amazon doesn’t give you data about add to carts (or wish lists, shopping lists, anything like that), they don’t even give you unique visitors, just “sessions” and that session data is notoriously slow to populate. So you really only know: a session tracked on my listing, someone purchased the product.

Purchases.

The speed with which people make purchase decisions on Amazon makes CRO the most important part of your strategy. Especially for a product that people can be somewhat “obsessive” about. A good listing, to a good storefront can make or break the sale.

Amazon is inherently a price-conscious marketplace, but that doesn’t mean that higher-priced competitors can’t do well. Ranking is more so dependent on how well the product does at improving the Amazon customer’s LTV for Amazon, so by that logic a higher priced item is X times more effective at improving LTV than its lower-priced competitors. Of course, a higher price does lower conversion rates, so that type of effect is tempered to a certain degree.

 

Price is determined by the perceived value. In some cases we’ve seen conversion rates go up with the price, if there is a higher perceived value, the price has to match the value a customer perceives. A higher price pairs well with content, it means the longer a customer has to deliberate about whether or not they can afford the product, and therefore spends more time viewing content which increases the likelihood of a conversion.

Businesses that utilize Amazon for sales tend to see a significant increase in volume because nearly half of all product searches and online sales come through this one e-commerce site. Considering that, it’s easy to see that being on the site is important. However, you will also need a decent return on investment. When you work with Olifant Amazon Agency for your Amazon business, we help reduce how much you spend to get onto the site. We also help you to realize a significant ROI through driving more sales of your product and helping to build your brand. Even if you’re established offline, you also need to consider online brand awareness. This helps ensure a solid ROI is always possible.

 

Speak to our Amazon Agency today about the key benefits of Amazon marketing.

To calculate your advertising cost per sale; divide the total spend by attributed sales. We look at your Amazon Seller marketing data & calculate blended ACoS by dividing your ad spend by your total revenue. Your Total ACoS or TACoS takes into account the additional revenue made through organic sales, which is important to consider when analyzing the true effectiveness of your Amazon ads. ACoS is a tough metric to set as a baseline because CPCs and conversion rates vary widely, but a TACoS (ad spend / total topline) of 15% in sales growth mode is great and then ~7% as “maintenance and monetization” is also great.

Struggling With Your Amazon Growth?
We’ll Help You Out!

Struggling With Your
Amazon Growth?
We’ll Help You Out!

Get Your
Custom Proposal

“Olifant Digital isn’t your typical marketing agency. They actually understand how to generate qualified traffic and more importantly, how to convert that traffic into customers. If you are hungry to grow your company, work with them.”
Tom Jones
"It's rare to find an outside team that can be as proactive as your internal team. Our work with Olifant Digital is wonderful and I am amazed how quickly ideas are turn into reality."
Lauren Stein @ Herpony

Get Your Custom Proposal