Facebook ads can be helpful to Amazon sellers; they not only direct traffic to their Amazon listings but increase conversions resulting in more sales.
What’s more, combining these two platforms increases your brand reach, helping you bring awareness to more people. Unfortunately, some sellers do not fully exploit Facebook’s ad potential.
If you are an Amazon seller looking to use Facebook to grow your sales, then this is the place for you. Below is a detailed guide to using Amazon Ads on Facebook.
Table of Contents
1. Why Amazon Ads on Facebook?
2. Facebook Ads vs Google
3. Advantages of Amazon Ads on Facebook
4. Disadvantages of Amazon Ads on Facebook
5. Prepare Your Products for Your Amazon Ads on Facebook
6. Promoting Products with Amazon Ads on Facebook
7. Setting Up Your First Campaign
8. 5 Best Practices for Amazon Ads on Facebook
9. Desired Outcome
10. Final Thoughts
Why Amazon Ads On Facebook?
HUGE USER BASE
First off, Facebook has a huge user base with over 2.8 billion users. That is super impressive, considering the internet has approximately 4.66 billion users across the world. Facebook ranks as the most prominent social network worldwide.
TARGETS YOUR AUDIENCE
Facebook ads directed to your product listings are a great way to boost traffic to your Amazon products and collect valuable customer contact information that you can use for remarketing. Facebook ads also give users control over their advertising strategy. This move ultimately boosts your rankings, leading to more sales.
COLLECTS VALUABLE CUSTOMER INFORMATION
Facebook’s massive user base combined with its customizable ads enable you to collect valuable customer information such as names, addresses, and even email addresses if you decide to run the traffic to your website. You can then retarget users with Facebook ads that lead to a product listing on Amazon.
Facebook ads give advertisers the ability to choose specific options in the demographic they’re targeting. These specifics may include:
• Geographic location
• Income level
You should experiment with different advertisement forms such as videos, images, and ad copies.
Facebook Ads vs Google
Facebook Ads vs Google Ads? This question has been asked by clients and digital marketing experts across the globe. Both forms of advertising have numerous benefits to their users, but just what these benefits are is what sets them apart.
Let’s take a look, shall we?
Google ads depend on the search terms users enter, while Facebook ads rely on a user’s interests. Simply put, Facebook focuses on brand outreach while Google pays more attention to lead conversion.
Google ads aim at showing relevant promoted advertisements to users according to the keywords they enter in the search bar. The goal is to improve the user’s results. What this means is users can create campaigns that pop up when they use a specific keyword.
On the other hand, Facebook allows you to customize your ads based on your demographic’s behavior and patterns. They focus on the audience’s likes, interests, and dislikes; the perks of this feature is your ad targets a wider range. This means you should have comprehensive knowledge of your customer.
Google handles close to 75 million search queries every second, meaning you have a higher rate of reaching new users. On the other hand, Facebook has over 2.8 billion users; it’s a significant number, but it’s not nearly as high as Google’s.
Facebook also has the benefit of collecting customer information, allowing advertisers to customize their ads according to their target audience. The downside to Google ads is advertising options are limited to keyword targeting and basic user demographics such as age and gender.
The average cost per click (CPC) for Google ads is $2.69, although it varies by industry – businesses in the legal sector pay more than their counterparts. Conversely, Facebook ads tend to be cheaper, with advertisers spending an average of $1.72. As for cost per action, Google ads lead with $48.96 per search while Facebook averages at $18.68.
ROI (RETURN ON INVESTMENT)
Due to Facebook’s low advertising costs, users enjoy a higher return on investment than their counterparts using Google Ads.
Google ads come in various forms such as:
• Text ads
• Image ads
• Video ads
• App promotion ads
• Responsive search ads
Advertisers also enjoy an endless array of add-ons such as site links, calls, and price extensions to drive traffic to your business.
Facebook ads also offer a diverse range of ad formats but with the benefit of striking visuals. These ads are customized to appear in users’ feeds to reach the target audience much quicker.
Advantages of Amazon Ads on Facebook
You can target specific interests and demographics, leading to improved conversion rates.
Advertisers can collect valuable customer information such as:
• Email addresses
• Physical location
Facebook ads will also help you increase your traffic using an audience that isn’t already shopping on Amazon at that moment, compared to native Amazon ads.
By advertising on Facebook, you improve your rankings on Amazon, since you will generate more sales from the listings you choose to advertise. Facebook ads reach a wider audience resulting in increased traffic to your Amazon product listing page.
Amazon ads on Facebook allow customers to build an audience of their own through the data collected. Users can create customer lists that they can use for email marketing, product launches, and even audience building.
Last but not least, advertising Amazon products on Facebook helps broaden your sales cycle, ultimately increasing conversion rates, which leads to a surge in sales.
Disadvantages of Amazon Ads on Facebook
Facebook allows users to track conversions using its Pixel. A Pixel is a code snippet that you install on your landing page, which lets your Facebook ad manager know when users click on your ad. This feature makes Facebook ads an effective way to advertise.
Unfortunately, Facebook does not have a way of tracking conversions for customers who do not have a landing page, as is the case in advertisers who direct their traffic directly to Amazon.
A decrease in traffic to your landing page results in a decrease in conversion rates and, consequently, sales.
Remarketing can be rather challenging, especially when directing traffic to sites you cannot track using a Pixel. Retargeting helps increase sales by focusing on existing or previous customers. Fortunately, using videos as creatives during ad creation significantly helps your remarketing efforts.
Prepare Your Products for Your Amazon Ads on Facebook
Below are a few tips on preparing your products for Facebook ads for Amazon.
OPTIMIZE YOUR PRODUCT LISTINGS
Optimizing your product listings is the first step to successful Amazon ads. Do not run any ads if you have not correctly set up your product listing; that will be setting yourself up to fail.
There are two ways you can do this:
• Optimizing for keywords to maximize your product’s ranking during searches, or
• Optimizing for conversions to increase the number of people who see your product.
Also, ensure you:
• Post clear and high-quality images of your products
• Include comprehensive product descriptions
• Include at least 20-30 product reviews
SET UP A LANDING PAGE
A landing page created on your website will allow you to:
• Collect email addresses (to run promotions via email, to ask customers for reviews, etc.)
• Place a Pixel
• Distribute coupon codes to incentivize sales
• Filters traffic so that users who land on Amazon are more likely to buy, which can help you boost sales velocity and your keyword rankings directly on Amazon
Clients accessing your landing page gives you an added opportunity where you can share more product information through high-quality images, videos, or infographics. These creatives add to the success of your conversion rate.
Linking your landing page to your advertisements improves your product ranking and conversion rate. Besides, landing pages serve to collect valuable customer information such as email addresses and names. This information is valuable in a sales funnel during the lead qualification stage.
Promoting Products with Amazon Ads on Facebook
TYPES OF FACEBOOK AUDIENCES
There are two types of audiences on Facebook that can serve as fantastic targets for your Amazon ads:
1. Custom audience
A custom audience consists of people who subscribe to your page, have shared with you their information such as email addresses, and customers who have bought from you on Amazon.
2. Lookalike audience
A lookalike audience is created by looking at an existing list of leads or customers and creating targeting specifications that are similar to that list. It’s based on your custom list and it’s helpful because it provides you with more users with interests and likes similar to your initial list.
HOW TO TARGET THE RIGHT PEOPLE FROM FACEBOOK
The best way to find your target audience is to run some tests. Here are some categories you can use to help you narrow down your results and get a better conversion rate:
• Be specific with your criteria; the more detailed your targeting is, the more successful your conversion rate will be.
• Include as many relevant interests as you can. It will increase the shareability of your content, raising your price per click (PPC).
Setting Up Your First Campaign
SETTING UP A FACEBOOK PAGE
Unfortunately, you cannot access Facebook Ads without a Facebook page, so you will need to set up one. The process is straightforward; it takes less than ten minutes.
A business page is an added benefit to your brand as it provides your audience with a means to connect, share and learn about the products you have to offer. It also builds trust and boosts your credibility to your clients and audience.
Fill your page with comprehensive details about your business and products. Remember to include your logo as well as the company slogan/tagline.
• Add as many high-quality photos of your products as you can find. This will help visitors know you are a legitimate business with genuine products.
• Invite a few of your friends to like and share your business page; it will go a long way in growing your reach.
CREATING AN AD CAMPAIGN
The next step after creating a Facebook page is creating an ad account. To begin setting up, first create an ad account – you will need it to create campaigns. This procedure requires billing information such as credit card numbers to pay for your ads.
Next, choose an objective for your ad campaign, e.g.:
• Brand awareness
• Video views
• Lead generation
A campaign objective optimizes your Facebook ads for Amazon so that they appear to your target audience. Don’t forget to add a name for the campaign.
The fate of your campaign is dependent on this stage. Take time to research and determine the audience you want to target. Be specific; the more specific you are, the more your conversion rate will be.
The Facebook Ad manager lets you choose specifications through its detailed targeting section. Here you can select specific interests such as:
• Tv shows
Tip: Remember to add Amazon.com to the list of interests to help reel in existing Amazon customers.
SETTING YOUR BUDGET & SCHEDULE
You may want to begin with a low daily budget if you are a first-time advertiser. You can constantly adjust it as time goes by or if you don’t get the results you desire.
Ad costs may vary due to factors such as audience reach and industry, so begin with a substantial budget since you will need it during testing to ensure you get the best results.
SETTING UP YOUR CREATIVE & LAUNCHING YOUR AD
After setting a budget and duration for your ad, the next step is to structure it. You can choose between a single image or video, or a carousel of images. Make sure your ad is engaging but brief and to the point.
Add images and videos, then add text in the ad copy section. The idea is to provide information to entice visitors enough to want to find out more. Lastly, define where you want your traffic to go; a landing page or website.
Hit publish once you are ready. You will have to wait for an hour for Facebook to approve it, though; once that’s settled, it’s smooth sailing.
Tracking your results helps you determine the effectiveness of your strategy and identify areas you need to tweak to improve performance.
Facebook Pixel comes in handy tracking customers who go through your landing page before heading over to your product listing.
5 Best Practices for Amazon Ads on Facebook
1. Create a compelling offer
Make your Facebook affiliate Amazon ads irresistible by crafting compelling offers for your customers. Ensure your ads are specific, providing the benefits and value of purchasing your products.
This tactic will help you reach your target audience much quicker, resulting in increased conversions and sales. This means you will have to adjust your specifics and duration of the ad to cover your objectives.
2. Discounts are your best ally
Discounts are a foolproof way of optimizing your Amazon ads for Facebook. Discounts work like a charm; few can resist. After all, what’s better than getting a high-value product and saving money in the process?
When creating your ad, choose a product you feel needs a boost in ranking, since lower discounts guarantee you long-term customers.
3. Conversion rate matters – not just your traffic
One mistake most advertisers make is sending their traffic directly to their Amazon listing. The major downside to this is that while they drive traffic straight to Amazon, it doesn’t result in any sales.
Thankfully, landing pages provide a quick fix to this predicament; you get a higher conversion rate since visitors are first sent to your page. Here, you can collect their contact details and add them to your list of leads.
Another added benefit of landing pages is they act as a filter; only interested customers will continue to Amazon.
4. Split test your facebook ads
The key to running successful Facebook ads for Amazon FBA is conducting split tests, also known as A/B testing. The process entails running multiple versions of your ads to different audiences and using the trials’ data to improve your ads.
Many advertisers find it challenging to run successful A/B tests; luckily, Facebook Ad manager provides this feature. They can test creatives, target audiences, and even delivery optimization.
Here are examples of metrics you can use when conducting split tests:
• Ad impressions
• Ad frequency
• Cost per click
• Cost per impression
• Cost per conversion
Select the metric that impacts your growth more; we recommend Cost per Conversion as it best reflects your business’s progress.
5. Don’t over test
Testing too many variables often dilutes the accuracy of your results, so stick to a set based on your budget, then pick a winner as soon as you get a significant outcome.
Overtesting also increases costs since you have to pay for each A/B test you conduct.
Amazon Ads on Facebook Q&A
Can you put a Facebook Pixel on Amazon?
Unfortunately, you can’t put a Facebook Pixel on your Amazon listing; hence you cannot collect valuable customer information.
You can, however, use Pixel on your landing page. Pixel allows you to keep track of your conversions; you get a signal anytime someone visits your page and how many times. This feature makes Facebook ads for Amazon more effective.
Can you run Facebook Ads to Amazon?
The answer is yes. Follow these simple steps to set up your Facebook ads on Amazon:
• Set up a business page on Facebook.
• Create a Facebook Ad account.
• Create your ad campaign.
• Set up your target audience.
• Define your ad budget and how long you want the ad to run.
• Set up your creative (the format your ad will take, either video or pictures).
• Launch your ad.
• Track your results to improve your ad performance.
How can I retarget Amazon customers on Facebook?
Retargeting involves inserting a unique code that tracks people who view your site to your website. Facebook Ad manager then uses this information to bring the ad to the same people again.
While retargeting for Amazon products can be challenging due to the lack of tracking, it isn’t entirely impossible. There are two ways to retarget your Amazon customers on Facebook:
1. Retargeting your existing or previous customers; it’s helpful when launching a new product.
2. Retargeting visitors who click on your landing page.
How do I target Amazon customers on Facebook?
Are you looking for a way to reach Amazon customers on Facebook? Try Amazon affiliate Facebook ads. They guarantee you a higher conversion rate and ensure you reach a broader base. What better way to grow your reach and sales than by advertising on a platform with over 2.8 billion members?
How can I track Amazon sales from Facebook Ads?
Tracking Amazon sales from Facebook Ads is easy, you can just use the Amazon Attribution program. It uses a tracking software called Pixel to monitor all visits to your Amazon listing. Unfortunately, the program is reserved for invites only.
A great alternative is sending customers to your landing page instead. Here, pixels track the visitors to your site and capture valuable customer data such as name and email address. Besides, you can filter traffic to isolate visitors with higher buyer intent.
Here is what you can expect when using Facebook ads for Amazon:
You get effective advertising capable of reaching up to 2 billion people, thereby increasing your conversion rates and leading to more sales.
One major perk of using Facebook ads is how fast you begin to see results. They are the fastest way to drive traffic to your site and Amazon listing.
Increased brand reach and awareness
Facebook significantly increases your brand awareness, making more people familiar with your brand. Increased brand reach = more conversions = increased sales.
Facebook ads are great at boosting traffic to your website and Amazon listing.
Another added benefit of using Amazon ads for Facebook is their contribution to email marketing efforts. By directing traffic to your landing site, you get to collect client data, helping you create a customer list for further conversion through email marketing.
Improved search ranking
Facebook ads can help boost your search rankings by increasing your social signals. Social signals refer to your social media activity.
An increase in social signals positively influences your SEO ranking.
Facebook ads for Amazon FBA are an excellent way of advertising. Facebook happens to be the largest social media network and has a user base of over 2.8 billion.
Using Facebook ads on such a vast user network is guaranteed to boost your conversions and sales on Amazon and improve your search rankings. They are easily affordable, incredibly effective, and relatively easy to set up, thanks to this step-by-step guide.
Try Facebook advertising today and watch your brand reach go higher and sales grow exponentially.